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Changed Mindset Nets Huge Used Retail Opportunity for Hendrick Automotive Group
Hendrick Automotive Group saw an opportunity for change. As president and chief executive officer Ed Brown put it, the retailer was wholesaling “too many” of its used cars. There were potential bottom-line benefits for the dealer group if it were to take units that it would ordinarily wholesale and sell them retail instead. Thus, as an off-shoot of this strategy shift, Hendrick Affordable was born ...
Potratz: 5 Ways to Boost Showroom Traffic
From “old-fashioned phone calls” to the latest in social media, Paul Potratz offers five ways to boost traffic to dealers’ brick-and-mortar and virtual showrooms in a recent Think Tank Tuesday video segment. Potratz recommends that dealers and sales staff now only review their own buying habits when developing strategies to ...
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Changed Mindset Nets Huge Used Retail Opportunity for Hendrick Automotive Group Hendrick Automotive Group saw an opportunity for change. As... |
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Avis Budget's Ultimate Test Drive Program Now Taking Trade-Ins Avis Budget Group’s Ultimate Test Drive — the company... |
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Automotive Industry Continues to Rally Behind Oklahoma Tornado Victims As relief efforts for victim’s of the tornadoes that ripped... |
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Primeritus Financial Services Rebrands 3 Business Segments After a year of multiple acquisitions, Primeritus Financial... |
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FTC Unable to Provide Compliance Data CFPB Wanted As the Consumer Financial Protection Bureau prepares its... |
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'Truck Country' Dominates Top 10 Markets for Highest Monthly Payments Nearly half of the markets represented among the Top 10 for... |
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AutoTrader, Experian Partnership Allows Dealers to Include AutoCheck Reports with Listings AutoTrader.com and Experian Automotive have entered a... |
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Kruse: Social Media ROI: It’s Possible With These 7 Metrics For years now you’ve heard everywhere that you can... |
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Social Media Might Have Most Vital Role in Dealer Selection Dealership reviews on social media networks may be “... |
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Potratz: 5 Ways to Boost Showroom Traffic From “old-fashioned phone calls”... |
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AIADA Honors Father-Daughter Dealers with Advocacy Award A father-daughter dealer team has been honored... |
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How Off-Lease Volume is Shaping Up It has long been forecasted that a dramatic... |

























