Partnerships and Integration

AutoGravity partners with Hyundai’s captive, names business development exec

IRVINE, Calif. - 

Just about a week after naming a new executive vice president of business development, AutoGravity on Wednesday landed Hyundai Capital America as another provider on its shopping and financing platform.

Beginning in the state of California, financing through Hyundai Capital America is now accessible to AutoGravity users searching for financing for a Hyundai, Kia or Genesis.

“With the growing number of consumers embracing AutoGravity, as well as the seamless integration of AutoGravity with dealer process, we felt that this was the perfect opportunity to test the platform," said Ross Williams, president and chief executive officer at Hyundai Capital America, which does business as Hyundai Motor Finance, Kia Motors Finance and Genesis Finance.

Based in Irvine, Calif., AutoGravity uses proprietary technology to connect vehicle shoppers, finance companies and dealers through a modern digital marketplace. AutoGravity collaborates with leading banks and captives like Hyundai Capital America to empower its users with convenience, transparency and choice while sending ready-to-buy customers to the dealership.

“AutoGravity brings the car financing experience into the digital age where today's consumer wants to find it: in the palm of their hand,” said Andreas Hinrichs, founder and CEO of AutoGravity. “With the addition of Hyundai Capital America, we can offer our users even more finance choices, making that drive off the dealership lot even more rewarding.”

More than 700,000 consumers have downloaded the AutoGravity app since it launched in the summer of 2016. The AutoGravity platform is available across the United States.

Earlier, AutoGravity appointed Stuart Holmes as executive vice president of business development.

“With over a decade of leadership in the automotive finance industry, Stuart is a natural fit for our management team,” Hinrichs said. “He brings a wealth of experience developing strategic partnerships combined with strong overall business acumen. Stuart will accelerate our growth by building new partnerships to drive even more users to the AutoGravity platform.”

Prior to joining AutoGravity, Holmes served as co-founder and chief marketing and business development officer for where he was responsible for product design and building partnerships. 

Prior to, Holmes led business development at CarFinance Capital and spent more than eight years at Dealertrack Technologies. 

Under Holmes’ leadership, Dealertrack developed many of the key relationships that positioned the company as a leading indirect automotive finance platform, including partnerships with Hyundai Capital America, Mercedes-Benz Financial Services, Volvo Car Financial Services and American Honda Finance Corp., among others.

“The digital transformation of the auto finance industry is moving at the speed of light, and AutoGravity has positioned itself as a leader in the space. The opportunity to join the team and contribute to the growth and evolution of the industry is extremely exciting,” Holmes said.

“I look forward to helping the company change the way people buy and finance cars,” he added.

AFC launches zero percent floor-plan deal for TradeRev users

CARMEL, Ind. - 

For dealers who still might be a bit apprehensive about buying vehicles online, Automotive Finance Corp. and TradeRev rolled out a new incentive.

AFC and TradeRev on Wednesday announced what they called an “unprecedented” promotion aimed at encouraging dealers to “go digital.” The promotion allows dealers to pay no AFC floorplan financing fees and zero percent interest for 45 days on any vehicles bought and sold on TradeRev.

TradeRev's live, one-hour digital auctions can help dealers sell and source inventory from their desktop, tablet or mobile phone faster and cheaper than a physical auction.

“AFC is committed to helping our customers finance the best inventory possible as quickly and as easily as possible,” AFC president Jim Money said. “Partnering with TradeRev will give dealers access to more vehicles across the growing digital marketplace.

“And this promotion will allow them to experience the speed, convenience and power of TradeRev with the same confidence and value of AFC's physical auction financing,” continued Money, who is among the wide array of executives scheduled to appear during Used Car Week, which begins on Nov. 13 in Palm Springs, Calif.

When dealers use TradeRev, they have access to real-time bidding auctions that run the freshest franchised trades. AFC financing is fully integrated into the TradeRev app, so dealers can immediately begin the financing process as soon as auctions are won.

With thousands of North American dealers utilizing TradeRev, more than 500,000 dealer auctions have been launched through the mobile app generating more than 8 million dealer bids. 

"AFC is one of the largest providers of independent dealer inventory financing in North America — so this partnership marks a significant milestone in the digitization of automotive sales,” said Keith Crerar, executive vice president of TradeRev. “Digital dealers can source cars better, faster and cheaper on TradeRev's digital platform and seamlessly finance vehicles won at rates unmatched anywhere else in the industry.”

The TradeRev/AFC promotion expires Dec. 31. Dealers can learn more at

Edmunds, AP partner to publish consumer-centric auto content


Edmunds announced Wednesday that it has struck a new content collaboration deal with The Associated Press to produce articles for its "Behind the Wheel" column.

Edmunds has signed on to provide weekly content to the AP column, which covers vehicle comparisons, car shopping tips, consumer advice and expert automotive opinions.

"This collaboration makes perfect sense, The Associated Press has a stellar reputation as one of the most trusted independent news sources, and Edmunds is known as one of the most trusted resources for unbiased automotive information," Edmunds chief executive officer Avi Steinlauf said in a news release.

"We're thrilled to leverage the expertise of our industry-leading vehicle testing and consumer advice teams to help the AP's millions of readers find their perfect vehicle."

The "Behind the Wheel" content from Edmunds will be published by the AP on Wednesday mornings, according to the company.

Additionally, Edmunds said articles will be bylined by its editors and will cover a wide range of consumer-centric topics.

"We are pleased to be working with Edmunds to offer additional automotive content to AP's members and customers that's timely and useful," added Lisa Gibbs, director of news partnerships at the AP. "The content provided by the experts at Edmunds aligns with AP's mission of accurate, unbiased reporting."

E-Drive Autos joins CDK Global partner program to offer appraisal tool


E-Drive Autos recently announced that it has joined the CDK Global Partner Program as a digital partner to offer dealers TradeVue, its interactive vehicle appraisal tool designed to give dealers enhanced flexibility during negotiations.

E-Drive Autos is now part of a marketplace made up of around 300 partner companies that offer more than 400 different applications for auto dealers.

In addition to providing buyers an accurate value, TradeVue is designed to increase conversions and generate more leads on auto dealer websites, according to E-Drive Autos.

“We are excited to be a part of the CDK Global Partner Program.” E-Drive Autos chief executive officer Derek White. “With TradeVue, we are seeing increases in conversion rates as high as 120 percent on other website platforms. I’m confident CDK websites could realize even larger returns from the tool.”

Additionally, TradeVue also features its unique Browsing Footprint Technology, which can send customers the VIN numbers of the vehicles they browse.

“We’re very pleased to introduce TradeVue as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager at CDK Data Services.

“TradeVue is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications,” he continued.

For a full list of vendors and applications currently available through the CDK Global Partner Program, visit

CDK makes video marketing tech provider new program partner


Flick Fusion Video Marketing announced Tuesday that it has joined the CDK Global Partner Program to offer dealers SMARTFLICKS, its full-solution video marketing and hosting platform.

Flick Fusion is now part of a marketplace made up of around 300 partner companies that offer more than 400 different applications for auto dealers.

"Many dealers now realize that videos are not something to just post on your website, but an essential part of an integrated online marketing strategy that will increase the informational and emotional value of the dealership’s online content across all digital touch-points," Flick Fusion chief operating officer Tim James said in a news release. "The integration with CDK allows more dealerships to take advantage of our dynamic video marketing and hosting platform."

SMARTFLICKS automates the entire video production and distribution process so dealers can easily make inventory videos and personalize video e-mails and customer testimonial videos.

The platform is designed to deliver videos that fit shoppers’ needs at the right time during the car buying process. It monitors the activity of dealership videos and tracks individual shopper’s behavior.

Using shopper's activity, SMARTFLICKS can instantly cue relevant video content and integrated marketing messages.

eAutoAppraise joins Mazda's website program to deliver appraisal solution to dealers


eAutoAppraise recently announced that since joining the Mazda Digital Certified Program, its trade-in platform has been newly integrated to now allow dealers with a Mazda Certified website to use the company's technology to offer their customers vehicle appraisals via their websites.

All Mazda dealers who have enrolled with a Certified Website Provider have access to the new integration with the layout of their sites, the company said.

"We are proud and honored to be part of the Mazda Digital Certified Program and we look forward to helping Mazda dealers across the country increase their lead conversion and sales," eAutoAppraise managing partner Barry Brodsky said in a news release.

To provide dealers with high-quality leads, eAutoAppraise features both a value trade-in and sell-your-vehicle format that works with the CreditMiner platform to produce permissible full file bureau data.

Additionally, the platform’s technology is fully responsive and works on all devices, according to eAutoAppraise.

For more information about the Mazda Digital Certified Program click here.

KIA makes UnityWorks certified video advertiser


UnityWorks has been named KIA’s latest certified video advertising provider through the brand’s KIA Digital Certified Solutions program to provide turnkey, dealer customized video campaigns featuring model-specific creative for Kia models via Double Click, YouTube and Facebook advertising platforms.

The campaigns are specifically designed to target “in-market” auto intenders who are within a 25-mile radius of a dealership, according to UnityWorks.

“One of the reasons why we selected Unityworks was based on the exceptional results that we achieved from our test campaigns last spring in select markets across the country,” KIA Motors America digital planning manager Amber Ewell said in a news release.

“During that time we received view and click rates that were well above industry averages, and Google search interest for pilot dealers increased by 59 percent year-over-year. Not only was it highly effective in reaching auto intenders, but it was very cost-efficient too,” she explained.

UnityWorks’ packages include dealer-customized model video ads, a selection of campaigns on media platforms such as DoubleClick, YouTube, Facebook and Instagram and a Full Line Kia Video Showcase to serve as the primary destination for click-through action within a dealer’s site.

“We’re delighted to partner with Kia and their dealers to offer an end-to-end, multi-platform video offering that nicely complements search activity, reaches prospects on their mobile devices, and will help drive more traffic to dealer websites and ultimately more retail sales,”  added Tim Copacia, UnityWorks executive vice president.

CDK adds SpinCar to partner program


SpinCar announced Monday that it has joined the CDK Global Partner Program and is now part of a marketplace made up of 300 partner companies that offer more than 400 different applications for auto dealers.

“We are very excited to be a part of the CDK Partner Program as we continue on our mission to provide innovative tools and services to automotive dealers,” SpinCar chief executive officer Devin Daly said in a news release. “This program allows CDK dealers to experience our product suite to its fullest.”

In addition to its Mobile Capture Application, which is designed to boost photographer efficiency and promote higher inventory coverage, SpinCar’s 360-degree Walkaround has delivered dealerships and OEMs 42 percent more leads on average and increased consumer engagement by 56 percent, according to the company.

“We’re pleased to continue expanding the CDK Partner Program with SpinCar’s platform,” said Howard Gardner, CDK Data Services vice president and general manager. “SpinCar is a welcome addition to the Partner Program’s group of vehicle merchandising applications.”

For a full list of vendors and applications currently available through the CDK Global Partner Program, visit

Dominion approved for new Mazda digital advertising program


Dominion Dealer Solutions is now an approved vendor for Mazda North American Operation’s (MNAO) new Digital Certified Dealer Website and Advertising Program.

Franchised dealerships can now enroll in the Mazda Digital Certified Program and choose from one of Dominion’s selection of website and digital advertising packages.

Dominion’s three website packages include Essential, Excel and Eclipse.

Mazda dealers can also select from different website accelerators such as: My Payment’s lead generation tool, fully-managed search engine optimization, fixed ops content and monthly custom display banner creation.

In addition to a reporting dashboard for various analytics data, the website packages come with a designated digital marketing manager who oversees the needs of Mazda dealers and works to resolve any issues.

“Not only are our websites responsive, but so are our people,” Dominion director of OEM partnerships Ryan Kelly said in a news release. “Dealers appreciate the white glove treatment they receive, the high level of customization, the marketing coordination and cross-product collaboration they get from our seasoned automotive veterans.”

Additionally, MNAO dealers enrolled in the Digital Certified Program can select from Dominion’s digital advertising programs such as: Essentials Search, Eclipse Search with Remarketing, Elite Search, Social Predictive Inventory, Social Dynamic Retargeting and Social Fixed Ops Lifecycle.

automotiveMastermind, Equifax team to provide dealers prescreen credit offer tech


automotiveMastermind technology users can now choose to deliver prescreen credit offers via Equifax’s real-time credit-based solution PowerLead Offer, the company announced Thursday.

The behavior prediction technology provider has partnered with Equifax to integrate PowerLead Offer data to generate personalized, micro-targeted prescreen offers for dealers' customers.

PowerLead Offer can be used with browsing shoppers visiting the dealership or customers having their vehicle serviced.

“Every dealer wants to increase sales and customer satisfaction and in teaming up with Equifax we are able to quickly and easily help dealers fulfill that goal,” automotiveMastermind chief executive officer and co-founder Johannes Gnauck said in a news release.

“We want to provide dealers with every tool available, and now they will be able to identify which consumers are likely to buy based on results from BPS and PowerLead Offer, providing them with a firm offer of credit for financing a replacement vehicle,” he continued.

Thirty-six percent of dealer partners who have already used the integrated technology have identified an over 20 percent increase in new sales opportunities, according to Mastermind.

“There’s a myriad of reasons why consumers hesitate to engage in the traditional retail auto shopping model,” said John Giamalvo, vice president and auto dealer leader at Equifax. “Fortunately, sophisticated tools like PowerLead exist to help dealers get ahead of shoppers with a high propensity to buy by providing firm credit offers. We are very happy to join forces with automotiveMastermind, in their proactive platform, to help dealers get in front of the future of car buying.”

Additionally, to access PowerLead via Mastermind, dealers must also begin a relationship with the Equifax Offer service. Interested dealers can contact Mastermind to initiate the onboarding process.