Products/Software

E-Drive Autos joins CDK Global partner program to offer appraisal tool

JACKSONVILLE, Fla. - 

E-Drive Autos recently announced that it has joined the CDK Global Partner Program as a digital partner to offer dealers TradeVue, its interactive vehicle appraisal tool designed to give dealers enhanced flexibility during negotiations.

E-Drive Autos is now part of a marketplace made up of around 300 partner companies that offer more than 400 different applications for auto dealers.

In addition to providing buyers an accurate value, TradeVue is designed to increase conversions and generate more leads on auto dealer websites, according to E-Drive Autos.

“We are excited to be a part of the CDK Global Partner Program.” E-Drive Autos chief executive officer Derek White. “With TradeVue, we are seeing increases in conversion rates as high as 120 percent on other website platforms. I’m confident CDK websites could realize even larger returns from the tool.”

Additionally, TradeVue also features its unique Browsing Footprint Technology, which can send customers the VIN numbers of the vehicles they browse.

“We’re very pleased to introduce TradeVue as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager at CDK Data Services.

“TradeVue is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications,” he continued.

For a full list of vendors and applications currently available through the CDK Global Partner Program, visit cdkglobal.com/partners.

IAS picks Columbus Fair AA to pilot latest management tech

COLUMBUS, Ohio - 

Integrated Auction Solutions announced Tuesday that Columbus Fair Auto Auction (CFAA) will be the first to experience the latest version of its AuctionMaster auction management system.

AuctionMaster Version 3 (V3-AMS) replaces CFAA’s AS400 green screen management system, which the auction has used for 25 plus years, according to IAS.

Following proof of viability at CFAA, IAS said the new system will be made available to other auctions after September.

“Providing the most state of the art AMS is finally here. We are strategically launching at CFAA, an auction with great size, with many third party integrations, manufacture modules, and reconditioning facilities, to just start the list,” IAS vice president of sales and business development Peter Levy said in a news release.

“We are dedicated to give the auction community options and will integrate with anyone that our auction partners desire,” he continued.

The V3-AMS system has full functionality from anywhere, allowing dealers to easily manage inventory, dealers and accounts.

It features a fully integrated block with AWG simulcast, along with a both a web-based option and tradition local server option, according to IAS.

“Our corporate mission has long been to protect the interests of independent auction owners”, added Alexis Jacobs, chief executive officer of IAS. “This technology provides our community the tools it needs to maintain sustainable, scalable, stable, industry-standard services our customers expect.”

 

CDK makes video marketing tech provider new program partner

URBANDALE, Iowa - 

Flick Fusion Video Marketing announced Tuesday that it has joined the CDK Global Partner Program to offer dealers SMARTFLICKS, its full-solution video marketing and hosting platform.

Flick Fusion is now part of a marketplace made up of around 300 partner companies that offer more than 400 different applications for auto dealers.

"Many dealers now realize that videos are not something to just post on your website, but an essential part of an integrated online marketing strategy that will increase the informational and emotional value of the dealership’s online content across all digital touch-points," Flick Fusion chief operating officer Tim James said in a news release. "The integration with CDK allows more dealerships to take advantage of our dynamic video marketing and hosting platform."

SMARTFLICKS automates the entire video production and distribution process so dealers can easily make inventory videos and personalize video e-mails and customer testimonial videos.

The platform is designed to deliver videos that fit shoppers’ needs at the right time during the car buying process. It monitors the activity of dealership videos and tracks individual shopper’s behavior.

Using shopper's activity, SMARTFLICKS can instantly cue relevant video content and integrated marketing messages.

eAutoAppraise joins Mazda's website program to deliver appraisal solution to dealers

PHOENIX - 

eAutoAppraise recently announced that since joining the Mazda Digital Certified Program, its trade-in platform has been newly integrated to now allow dealers with a Mazda Certified website to use the company's technology to offer their customers vehicle appraisals via their websites.

All Mazda dealers who have enrolled with a Certified Website Provider have access to the new integration with the layout of their sites, the company said.

"We are proud and honored to be part of the Mazda Digital Certified Program and we look forward to helping Mazda dealers across the country increase their lead conversion and sales," eAutoAppraise managing partner Barry Brodsky said in a news release.

To provide dealers with high-quality leads, eAutoAppraise features both a value trade-in and sell-your-vehicle format that works with the CreditMiner platform to produce permissible full file bureau data.

Additionally, the platform’s technology is fully responsive and works on all devices, according to eAutoAppraise.

For more information about the Mazda Digital Certified Program click here.

KIA makes UnityWorks certified video advertiser

MINNEAPOLIS  - 

UnityWorks has been named KIA’s latest certified video advertising provider through the brand’s KIA Digital Certified Solutions program to provide turnkey, dealer customized video campaigns featuring model-specific creative for Kia models via Double Click, YouTube and Facebook advertising platforms.

The campaigns are specifically designed to target “in-market” auto intenders who are within a 25-mile radius of a dealership, according to UnityWorks.

“One of the reasons why we selected Unityworks was based on the exceptional results that we achieved from our test campaigns last spring in select markets across the country,” KIA Motors America digital planning manager Amber Ewell said in a news release.

“During that time we received view and click rates that were well above industry averages, and Google search interest for pilot dealers increased by 59 percent year-over-year. Not only was it highly effective in reaching auto intenders, but it was very cost-efficient too,” she explained.

UnityWorks’ packages include dealer-customized model video ads, a selection of campaigns on media platforms such as DoubleClick, YouTube, Facebook and Instagram and a Full Line Kia Video Showcase to serve as the primary destination for click-through action within a dealer’s site.

“We’re delighted to partner with Kia and their dealers to offer an end-to-end, multi-platform video offering that nicely complements search activity, reaches prospects on their mobile devices, and will help drive more traffic to dealer websites and ultimately more retail sales,”  added Tim Copacia, UnityWorks executive vice president.

CDK adds SpinCar to partner program

NEW YORK - 

SpinCar announced Monday that it has joined the CDK Global Partner Program and is now part of a marketplace made up of 300 partner companies that offer more than 400 different applications for auto dealers.

“We are very excited to be a part of the CDK Partner Program as we continue on our mission to provide innovative tools and services to automotive dealers,” SpinCar chief executive officer Devin Daly said in a news release. “This program allows CDK dealers to experience our product suite to its fullest.”

In addition to its Mobile Capture Application, which is designed to boost photographer efficiency and promote higher inventory coverage, SpinCar’s 360-degree Walkaround has delivered dealerships and OEMs 42 percent more leads on average and increased consumer engagement by 56 percent, according to the company.

“We’re pleased to continue expanding the CDK Partner Program with SpinCar’s platform,” said Howard Gardner, CDK Data Services vice president and general manager. “SpinCar is a welcome addition to the Partner Program’s group of vehicle merchandising applications.”

For a full list of vendors and applications currently available through the CDK Global Partner Program, visit cdkglobal.com/partners.

Dominion approved for new Mazda digital advertising program

NORFOLK, Va. - 

Dominion Dealer Solutions is now an approved vendor for Mazda North American Operation’s (MNAO) new Digital Certified Dealer Website and Advertising Program.

Franchised dealerships can now enroll in the Mazda Digital Certified Program and choose from one of Dominion’s selection of website and digital advertising packages.

Dominion’s three website packages include Essential, Excel and Eclipse.

Mazda dealers can also select from different website accelerators such as: My Payment’s lead generation tool, fully-managed search engine optimization, fixed ops content and monthly custom display banner creation.

In addition to a reporting dashboard for various analytics data, the website packages come with a designated digital marketing manager who oversees the needs of Mazda dealers and works to resolve any issues.

“Not only are our websites responsive, but so are our people,” Dominion director of OEM partnerships Ryan Kelly said in a news release. “Dealers appreciate the white glove treatment they receive, the high level of customization, the marketing coordination and cross-product collaboration they get from our seasoned automotive veterans.”

Additionally, MNAO dealers enrolled in the Digital Certified Program can select from Dominion’s digital advertising programs such as: Essentials Search, Eclipse Search with Remarketing, Elite Search, Social Predictive Inventory, Social Dynamic Retargeting and Social Fixed Ops Lifecycle.

automotiveMastermind, Equifax team to provide dealers prescreen credit offer tech

NEW YORK - 

automotiveMastermind technology users can now choose to deliver prescreen credit offers via Equifax’s real-time credit-based solution PowerLead Offer, the company announced Thursday.

The behavior prediction technology provider has partnered with Equifax to integrate PowerLead Offer data to generate personalized, micro-targeted prescreen offers for dealers' customers.

PowerLead Offer can be used with browsing shoppers visiting the dealership or customers having their vehicle serviced.

“Every dealer wants to increase sales and customer satisfaction and in teaming up with Equifax we are able to quickly and easily help dealers fulfill that goal,” automotiveMastermind chief executive officer and co-founder Johannes Gnauck said in a news release.

“We want to provide dealers with every tool available, and now they will be able to identify which consumers are likely to buy based on results from BPS and PowerLead Offer, providing them with a firm offer of credit for financing a replacement vehicle,” he continued.

Thirty-six percent of dealer partners who have already used the integrated technology have identified an over 20 percent increase in new sales opportunities, according to Mastermind.

“There’s a myriad of reasons why consumers hesitate to engage in the traditional retail auto shopping model,” said John Giamalvo, vice president and auto dealer leader at Equifax. “Fortunately, sophisticated tools like PowerLead exist to help dealers get ahead of shoppers with a high propensity to buy by providing firm credit offers. We are very happy to join forces with automotiveMastermind, in their proactive platform, to help dealers get in front of the future of car buying.”

Additionally, to access PowerLead via Mastermind, dealers must also begin a relationship with the Equifax Offer service. Interested dealers can contact Mastermind to initiate the onboarding process.

TIDAL partners with Mercedes to give drivers one year free music

STUTTGART, Germany - 

Mercedes-Benz and global music and entertainment platform, TIDAL have partnered to provide Mercedes drivers who connect their car to the brand's me Portal with access to complimentary TIDAL HiFi membership.

By next year, Mercedes drivers will be able to stream TIDAl’s more than 50 million songs, over 185,000 music videos and special Mercedes-Benz playlists at no cost for a year, the companies announced on Tuesday.

“Thanks to the cooperation with TIDAL, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience,” Mercedes-Benz Cars marketing vice president Jens Thiemer said in a news release.“Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live.”

Mercedes-Benz and TIDAL are celebrating the launch of their collaboration with an exclusive concert on Friday, Sept. 15 during the upcoming me Convention at the Frankfurt International Motor Show hosted by Mercedes-Benz and South by Southwest.

Convention participants can sign up for tickets during the convention using the event's app. Additionally, more tickets will also be raffled over the social media channels of both TIDAL and Mercedes-Benz.

“TIDAL is honored to partner with the world’s premier automobile manufacturer,” added TIDAL’s Lior Tibon. “The joint mission of superior quality and excellence is a natural synergy between both brands. Mercedes customers value ingenuity and we’re proud to share TIDAL’s elevated music and entertainment experience with them.”

automotiveMastermind adds GM data, its 15th brand

NEW YORK - 

General Motors dealerships can now partner with automotiveMastermind to access its technology, the company announced on Tuesday.

The company's technology shows dealers which customers are ready to buy and the reasoning behind their decisions. Its data now includes Chevrolet, Buick, GMC, and Cadillac.

With the addition of GM, the behavior prediction technology provider now has 15 brands utilizing its predictive analytics technology.

"As General Motors' vehicle lineup continues to evolve through 2018 — from the new Buick Regal TourX to the GMC Terrain and Chevrolet Traverse — we can help dealers now precisely target those potential buyers," Mastermind chief executive officer and co-founder Marco Schnabl said in a news release.

Mastermind said it captures thousands of data points from dealer management systems and combines it with what's known as big data.

The big data includes information from social media profiles, financial records, product and consumer lifecycle information and socio-demographics.

"We are looking forward to bringing the success we've had with Cadillac dealers — helping them sell more than 7,000 vehicles in the first half of 2017 — to, Chevrolet, Buick and GMC and are confident the Mastermind technology will help them successfully target and convert the best possible buyers into loyal customers," Andrew Gillman, vice president of sales and marketing for Mastermind, added in the release.

Additionally, Mastermind provides dealerships’ sales teams with highly personalized marketing campaigns and customer-specific motivational talking points on the desktop.