The website of the multi-platform brand ran by TIME’s content and creative collective The Foundry — TheDrive.com — has added a new research and shopping page named SHOP, which instantly gives users access to the latest new and used-
CarGurus launched the company’s inaugural mass-media awareness advertising campaign with two new television ads it debuted on Monday.
When it comes to shopping online, consumers say Cars.com is the best automotive third-party desktop site and that Kelley Blue Book is the best mobile site, according to the J.D. Power 2017 U.S. Automotive Website Evaluation Study Cross-Device report.
Insurance Auto Auctions announced on Wednesday that it has adopted and launched an updated vehicle details page on IAAI.com to streamline customer access to vehicle information.
Particular car shoppers respond better or worse to different words when debating which car to buy, according to new research released by CDK Global on Tuesday.
Dealerships are losing an average $380,000 annually in service revenue as a result of missed opportunities to digitally engage with and retain millennial car buyers, according to a study released by AutoLoop on Tuesday.
During Super Bowl LI on Sunday, media, insights and marketing solutions company Jumpstart Automotive Media monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.
Consumer interest in offers and discounts on social media networks is growing: 44 percent of sales customers and 47 percent of service customers who use Twitter follow a dealership for access to offers and discounts, according to recent study.
All too often, marketers count on passive digital marketing strategy when they could be taking a more proactive approach that is more efficient, says Eric Brown, president of LotLinx Media Holdings.