Toyota Introduces Environmental Ad Campaign
September 08, 2009
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NEW YORK — Toyota launched a new TV ad campaign late last week that is designed to promote the company's efforts to develop environmental technologies. The spots will air on national news, Sunday morning and cable networks.
According to officials, the commercial begins with an image of a Toyota Prius and states: "It's earned the love of millions of Toyota owners. And has saved an estimated billion gallons of gas.
"And it's paving the way for the next generation of vehicles. Like cars charged at home, or that run solely on electricity, or consume hydrogen and emit only water. Even more solutions and the shape of ideas to come, from Toyota," the spot continues.
The automaker has also started a print ad campaign to spotlight what Toyota called the "positive effects" from its hybrid lineup in the last 12 years. The print ads will also discuss the future of plug-in hybrids, pure electric cars and hydrogen vehicles.
These will appear in national magazines.
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