GOSO President's New Book Sheds Light on Social Media in Auto Industry

April 12, 2010

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WASHINGTON, D.C. — In a new e-book, Social Media Best Practices for Automotive Dealers, GOSO president Adam Boalt explains why social media has shown such quickly mushrooming growth and what the implications are for dealers in this environment.

He delves into how social media can be beneficial, brand reputation, word-of-mouth or referral marketing, as well as best practices and the best channels to auto branding and reaching shoppers.

The book also includes a special section devoted to social tools like Twitter, Facebook, YouTube and blogging.

Additionally, Boalt touches on questions that dealers commonly have when it comes to social media. For example, he addresses how dealers can measure progress, keep customers and build a plan for the content they include on social-media channels.

Continuing on, Boalt is offering his insight as a panelist at the Direct Marketing Association of Detroit's 14th Annual Automotive Integrated Marketing Symposium on April 20. He will be joined by Michelle Morris, automotive industry director at Google; Larry Bruce, vice president of managed marketing solutions for Reynolds and Reynolds; and Lonnie Miller, vice president of marketing and industry analysis at R.L. Polk & Co.

During the Symposium, Boalt is also offering the "Integrating Social Media with Marketing" session.

Boalt is also presenting at the 8th Digital Dealer Conference and Exposition in Orlando on April 21. His presentation is titled "Evolution of a Social Media Dealer." This will feature a performance of YouTube celebrity Judson Laipply, who will share his viral video "Evolution of Dance" that has generated more than 140 million views.