Study Reveals Brands Most Requested By Women

November 01, 2004

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DETROIT (Nov. 1, 2004) -- WomanMotorist.com recently released its 2004 Third-Quarter Brand Preference Study, which places Ford at the top of the list of vehicle brands most requested by women.

New brands entering the top 10 were Mazda, GMC, Chrysler, Mercedes-Benz and Infiniti. Several brands dropped from the top 10. These brands included Jeep, BMW, Acura and Saturn.

According to study officials, Ford experienced a 3.5-percent increase in vehicle requests during the third quarter. This is the largest increase in actual vehicle sales for any brand, said study officials. Honda lost ground, but continued in second place as most requested. Toyota took third place on WomanMotorist.com's list with a small loss in interest.

The biggest movement in the list came from Mazda, which jumped from 13th to 4th place, according to the study.

"Women showed less interest in luxury and near-luxury brands during the third quarter of 2004, with the exception of very expensive vehicles, like the Aston Martin DB7 and Porsche Cayenne," said Sandra Kinsler, WomanMotorist.com's editor-in-chief.

WomanMotorist.com's top 10 brands requested by women:

1) Ford

2) Honda

3) Toyota

4) Mazda

5) Nissan

6) Chevrolet

7) Volkswagen

8) GMC

9) Chrysler and Mercedes-Benz

10) Infiniti

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