Dealers Using IMN E-Newsletters Can Now Attract Consumers with $50,000 Prize

October 31, 2006

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WALTHAM, Mass. — IMN, a leading e-communications company, recently announced a new Dollars Ahead Sweepstakes program to help dealerships drive more customers to their Web sites and showrooms to ultimately increase sales. Dealerships using the IMN Loyalty Driver e-newsletter service can now offer customers and prospects the chance to win $50,000 toward the vehicle of their choice.

"The exclusive Dollars Ahead Sweepstakes gets more people looking at dealers' online inventory and requesting test drives," said Brian Epro, director of IMN's Automotive Services Group. "The new program builds on the results IMN Loyalty Driver already delivers. Dealers consistently report a doubling — or even quintupling — of their site traffic every time they send out a Loyalty Driver e-newsletter."

More than two dozen dealerships nationwide have already signed up to offer the new sweepstakes through their IMN Loyalty Driver e-newsletters, according to executives.

Giving Customers a New Reason to Go Online

The multistep sweepstakes gives e-newsletter readers a strong incentive to deeply explore a dealership's new-car inventory online, IMN said. By using the $50,000 prize to promote interaction with a dealership, IMN's Dollars Ahead Sweepstakes help to generate highly qualified leads, attract potential buyers and accelerate the sales cycle.

IMN said the sweepstakes program is easy for consumers to enter. They start by clicking a Dollars Ahead Sweepstakes link in their e-newsletters, which brings them to a simple entry form. From there, they explore the dealership's selection of vehicles, and specify the make and model they want to win. Those that also provide contact information and request a test drive double their chances.

IMN Loyalty Driver is a fully managed, monthly e-newsletter service for dealers. The turnkey service includes a customized e-newsletter design, professionally written lifestyle and auto industry articles, monthly managed e-mail sends, IMN Buy Signal lead distribution and Web site traffic generation.

According to the company, more than 250 dealerships are now using the managed service, which IMN introduced less than two years ago.

For more information, visit www.imnloyaltydriver.com, or call (866) 964-NEWS (6397), ext. 214.

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