UCM Training Conference to Feature Leading Experts

December 12, 2006

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CARY, N.C. — The Auto Remarketing Conferences Series reports a strong line up of industry experts for The 2007 Used Car Manager Spring Training Conference. Sharing latest tips and insights into today's evolving marketplace will be some leading trainers, including:

— David Kain, of KainAutomotive.com, on best practices with Internet advertising and sales

— A top executive from AutoTrader.com who will discuss Internet advertising for dealerships

— Marc Smith, of Cardone Group, on the newest and most effective desking skills

— David Walsh, of CenterOne, on handling objections and closing sales with confidence

— Mark Cohen, of Auto Advisory, on compliance and legal issues regarding the sale of used cars

— Mark Walsh, of Mark Walsh International, on improving closing ratios and retaining gross.

Geared specifically for dealers and managers, the conference — to be held April 24-25 at The Westin Westminster in Westminster, Colo. (www.westindenverboulder.com) — will offer valuable "how to" workshops to assist in attaining operational goals. Following recent industry trends, much of the training will focus on Internet advertising and sales.

"According to recent industry studies by AutoTrader.com and Cars.com — and reported on AutoRemarketing.com — dealers nationwide spent $1.9 billion on Internet marketing in 2006 — more than twice what they spent in 2004. Projections for 2007 call for a 42 percent increase in these numbers for the new year," said Ron Smith, conference chair.

"This is significant. Managers need to learn the skills, and be equipped with the tools necessary, to effectively use the Internet to sell more used cars," Smith continued. "This conference offers many great trainers in one location and can provide that knowledge."

Additional skills and training topics include sales management, desking skills, sales staff training for greater retention, inventory management, fundamental skills training and search-engine optimization.

Early-bird registration and group discounts are available through April 2. For more information, visit www.autoremarketingconferences.com, or call Jennifer Ingulli, events manager, at (800) 608-7500, ext. 135.

Used Car Manager