iRemarketing, UCM Conferences Can Help You Better Utilize Technology

January 08, 2007

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CARY, N.C. — As the Internet's role in the auto business continues to grow, auto professionals who don't understand all the jargon and technical terms and who don't stay on top of the latest technology can fall behind in using the Internet to its fullest potential as a marketing avenue.

To help dealers and other industry professionals break through the online clutter, The Auto Remarketing Conference Series has slated a strong lineup of experts to alert attendees to promising new technology and more through its iRemarketing 2.0 and the Used Car Manager Spring Training Conference.

The 2007 Used Car Manager Spring Training Conference will be held April 24-25, 2007; iRemarketing 2.0 will be held April 25-27, 2007. Both will take place at the Westin Westminster in Denver, Colo.

Touting the slogan "The right tools make the difference," the 2007 Used Car Manager Spring Training Conference is designed to help dealers and managers reach their operational goals by offering valuable "how-to" workshops. These workshops will emphasize ways to maximize on the billions of dollars dealers will spend on Internet advertising and sales. Additional skills and training topics include sales management, desking skills, sales staff training for greater retention, inventory management, fundamental skills training and search engine optimization.

To share latest tips and insights into today's evolving marketplace are some leading trainers including: David Kain of KainAutomotive.com on best practices with Internet advertising and sales; a top executive from AutoTrader.com on understanding Internet advertising for the dealership; Marc Smith of Cardone Group on the newest and most effective desking skills; David Walsh of CenterOne on handling objections & closing the sale with confidence; Rob Cohen of Auto Advisory on compliance and legal issues on the sale of used cars; and Mark Walsh of Mark Walsh International, on improving closing ratios and retaining gross.

David Kain of KainAutomotive.com stays on to address executives at the used car industry's annual technology conference, iRemarketing 2.0, which follows the 2007 Used Car Manager Spring Training Conference directly. Kain, with experience at the top of FordDirect.com, as a dealer and as a technology expert, will speak to the opportunities surrounding "the next generation" of technology in the used car industry.

"David's vast experience and cutting edge knowledge fits perfectly with our conference's goal to give attendees the "edge" they need to succeed," said conference co-chair, Bill Zadeits. "David will address the next generation of online opportunities and offer industry executives valuable insight into the every-changing, and sometime perplexing, tool called the internet.

Discussion panels and workshops will be the prevailing format at iRemarketing 2.0, with conference topics ranging from: maximizing next generation technology to improve remarketing returns, solving the logistics challenge, transportation, creating an online wholesale buying and selling environment that results in a win for both consignors and dealers.

Early bird registration and group discounts are available through April 2, 2007. To see more information, visit www.autoremarketingconferences.com, or call Jennifer Ingulli, events manager, at (800) 608-7500, ext. 135.

Used Car Manager