Auto Dealer Traffic Launches New Program
January 07, 2008
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COLUMBUS, Ohio — Auto Dealer Traffic announced Monday it is introducing SEO 365, a search engine optimization program for dealers.
According to the company, SEO 365 is designed to aid in managing search engine optimization campaigns for such platforms as Google, Yahoo and MSN.
Auto Dealer Traffic officials stated that through SEO 365, dealers would only have to pay when, after a keyword search, their Web page is brought up on the first or second results page.
"With SEO 365, we're accountable for search engine results on a daily basis," explained Todd Swickard, president and chief executive officer of Auto Dealer Traffic. "The dealership doesn't pay for the service unless their site has a high search engine ranking."
Features of SEO 365 include keyword optimization, relevant local keywords, page title optimization, search-engine spider navigation protocols, link building and site map submissions to various search engines, executives indicated.
Additionally, monitoring reports are available, such as keyword ranking reports that indicate the monthly ranking of a dealer's Web page on a specific search engine.
"This new service will help drive additional auto buyers to dealer Web sites and generate more sales activity for used cars, new cars, service department, parts department and F&I," Swickard said.
Swickard added that such keyword optimization can also improve performance through pay-per-click programs.
For more information, visit www.autodealertraffic.com.
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