CarMax Names Most Popular Vehicle Color
March 11, 2008
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RICHMOND, Va. — CarMax recently announced the most popular colors in vehicle searches on its Web site for February, and leading the pack is black.
More than a third of the searches (36 percent) were for black vehicles, over twice as many as the next most popular color, which was white at 17 percent.
"We find color choice is a very important consideration for customers when car shopping," explained Mark Simmons, purchasing manager in San Diego.
"I am not surprised that black tops the list," he added. "The color black looks good on nearly every make and model."
Blue was third most searched-for at 11 percent and red was next at 10 percent. Meanwhile, 9 percent of shoppers looked for silver vehicles.
Gray (6 percent), green (4 percent) and yellow (2 percent) showed some popularity, as well.
For more information, visit www.carmax.com.
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