NADAguides.com Names Top 5 Most Researched Brands of '08
February 19, 2009
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ORANGE COUNTY, Calif. — In order to highlight the automakers that grab consumers' attention the most, NADAguides.com recently announced its Top 5 Most Researched Car Brands of 2008.
Shoppers appeared to be interested in models from Honda, Toyota, Ford, Chevrolet and Nissan in 2008, according to NADAguides.com, which based its list on the amount of consumer research done per quarter for models within each brand.
"The most researched car category not only identifies the top cars consumers are most interested in, but also provides automakers with a clear roadmap of what consumers are looking to buy," indicated Mike Caudill, spokesperson for NADAguides.com.
"The dramatic fluctuations in fuel prices and changing economic climate in 2008 were clearly reflected in the vehicles consumers clicked on," he added. "Some vehicles remained at the top while others dropped in ranking."
Among individual models, the Honda Accord generated the most shopper research for almost the entire year. Honda's Civic Sedan (No. 6) and CR-V (No. 3) were also popular, giving the brand three vehicles in the top 10.
Finishing just behind the Accord was the Nissan Altima in second place.
Toyota, meanwhile, featured eight models in the top 20 most-researched rides, including the Camry at No. 5.
Leading the charge for domestic automakers was the Chevrolet Silverado 1500 (fourth) and the Ford F-150 (No. 7).
The complete top 20 is as follows:
1. 2008 Honda Accord Sedan
2. 2008 Nissan Altima
3. 2008 Honda CR-V
4. 2008 Chevrolet Silverado 1500
5. 2008 Toyota Camry
6. 2008 Honda Civic Sedan
7. 2008 Ford F-150
8. 2008 Toyota Tacoma
9. 2009 Toyota Corolla
10. 2008 Toyota Prius
11. 2009 Toyota Camry
12. 2008 Toyota RAV4
13. 2008 Chevrolet Malibu
14. 2008 Ford Mustang
15. 2008 Toyota Corolla
16. 2008 Mazda MAZDA3
17. 2008 Toyota Highlander
18. 2008 Ford Escape
19. 2008 Dodge Ram 1500
20. 2008 Ford Focus
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