Chase Auto Finance: Manheim Mondays Spur Online Growth

March 02, 2009

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ATLANTA — Thanks largely to the continued success of an online collaboration with Manheim that started last year, Chase Auto Finance showed a sales surge on OVE.com during January.

Specifically, its auction sales via Manheim's OVE.com in January were 10 times higher than they were in the same period last year. What's more, Chase's monthly totals on the site equaled 20 percent of its entire 2008 OVE.com sales volume.

Officials attributed this upswing to Chase and Manheim teaming up six months ago to develop Manheim Mondays, a weekly online sales event designed to provide buyers with more options on a normally slow day.

Basically, Manheim Mondays connects buyers with online inventory from a slew of national consignors on a day when many dealers prefer to stay at their stores.

"Chase works proactively with Manheim to ensure that our inventory is priced competitively," stated Lynn Wolver, national remarketing manager for Chase Auto Finance.

"About six months ago, we began working directly with the Manheim team on a new online sales strategy — and saw an immediate lift in our sales," Wolver continued. "And that has continued in recent months, thanks in part to Manheim's understanding of our needs and desire to innovate."

Nick Peluso, Manheim's senior vice president of customer management, stressed: "We like to think of our partnership with Chase as our national seller think tank.

"Dealers like the Chase sale because it is a consistent event that offers a wide selection of competitively priced inventory," he added. "Along with our other national consignors, Chase is helping Manheim reach new territory in Online Event Sales."

For more information, visit www.manheim.com or www.chase.com.