IMN Enhances Dealership E-newsletter Service

June 24, 2009

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WALTHAM, Mass. — IMN, a provider of the Loyalty Driver e-newsletter service for dealerships, launched a trio of enhancements to its offering.

The first of the three upgrades is SpotLight, a feature that can produce target lists based on customer interactions with the Loyalty Driver e-newsletter. Company officials indicated that the enhancement can identify users who are researching for new and used vehicles, looking for maintenance deals or could be ready to make a purchase.

The next enhancement is FollowUps, what IMN described as a supplement to the monthly e-newsletter. FollowUps is intended to serve in conjunction with SpotLight as a method to reach target customers. IMN also mentioned that FollowUps can be used to announce special discounts or other promotions to a dealer's entire customer base.

The other segment of the enhancement package is Email Append. This upgrade can provide the possibility of growing the number of verified e-mail addresses in a dealer's database. Through high-quality data sources, IMN can compare customer lists against national lists to obtain more active addresses. The company stressed that this enhancement can strengthen in-house e-mail address lists and increase deliverability.

Brian Epro, director of the automotive services group at IMN, further explained how the new enhancements to Loyalty Driver can be beneficial to dealers.

"Customers who research vehicles or respond to coupons and special offers signal their interest and intent to purchase a product or service," Epro pointed out.

"Our enhancements to Loyalty Driver enable dealers to reach out to and selectively target those who are in market and are most likely to bring dollars into the dealership," he continued.

"Dealers are now able to communicate with their customers based on their personal interests," Epro added.

For more details about Loyalty Driver e-newsletter platform, visit this Web site.

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