AutoCheck Releases Results of Independent Study
September 01, 2009
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SCHAUMBURG, Ill. — Experian Automotive recently released information from an independent study that compared its AutoCheck reports to Carfax. According to the company, AutoCheck reports show nearly twice as many accidents as Carfax.
Based on a quantitative analysis conducted by custom research firm Pipal Research, the new data "demonstrates that AutoCheck holds significant competitive advantages by reporting twice the number of accidents," reported Experian Automotive.
"Experian Automotive has long been committed to listening to customers and investing in and growing our AutoCheck vehicle history database to meet their needs," said Scott Waldron, president of the company.
"The findings of this new research are a testament to that investment, proving that we are providing the information that matters most to them," he added.
According to The Blackstone Group's research from individuals intending to buy a vehicle in the near future, accident information was the most important consideration on a vehicle history report.
"By having access to more reported accident information when stocking their inventories and at the time of sale, dealers are better equipped to bring higher quality used cars onto their lots and be able to demonstrate that quality to consumers who place high value on this information," Waldron explained.
Ariel Szwec, general manager of Sullivan Buick Pontiac GMC in Arlington Heights, Ill., agreed that accident reporting is of utmost importance to buyers.
"The number one thing used car shoppers are interested in when we run a vehicle history report is whether or not a vehicle has been in an accident," he stated.
"The high level of reported accidents in AutoCheck's reports helps us provide our customers with more of the information they are looking for," Szwec commented. "This gives them peace of mind and us a great sales tool."
For more information, dealers can visit www.autocheckmembers.com.
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