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TRADER introduces new digital advertising solution for Canadian dealers


TRADER recently launched TRFFK powered by, its new full-service digital advertising solution for Canadian dealers.

TRFFK allows dealers to power local digital advertising campaigns and convert online traffic via data-driven solutions led by proprietary data on in-market car shoppers.

The program is now available in Quebec and will slowly be introduced to other markets across Canada, according to TRADER.

Using exclusive consumer shopping data and consumer behavior insights from, the company said TRFFK can also help dealers with their digital marketing strategy and execution across paid search, display, social media and audience retargeting.

“It’s always been our goal at TRADER to work in partnership with our dealers, listen to their feedback and act on it,” TRADER Eastern Canada vice president of sales Luc Morin said in a news release.

“We have the largest car shopping audience in Canada on, which gives us exclusive access to that qualified in-market consumer data to target the right shopper with the right car, at the right place and time, to drive high performance for our dealer partners.

“TRFFK provides a unique opportunity to serve our dealers by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform,” Morin continued.

Key offerings from TRFFK include:

  • Personalized dashboards showcase performance to maximize efficiency and ROI
  • An automotive-focused team providing responsive support, such as advanced analytics and optimization strategies
  • Comprehensive reporting of each program by region, VIN, or campaign
  • Access to a publishing networks, websites and channels, including CPAX and the Google network

“TRFFK is an absolute game-changer for our dealer partners,” added Jill Hadfield, TRADER vice president of product commercialization.

“We’ve invested in a Canada-first, integrated digital marketing solution for dealers to make highly targeted advertising decisions based on the vast in-market car shopping audience data that’s proprietary to Each campaign is continuously optimized through professional management and unrivaled distribution across every major content network,” she explained.

Impact Auto Auctions introduces search & bid mobile app


Impact Auto Auctions, a subsidiary of Insurance Auto Auctions and a business unit of KAR Auction Services, recently launched Impact AuctionNow, a mobile app that allows buyers from across Canada and beyond to place bids both live and online.

Impact AuctionNow is compatible with iPhone, Android and tablet devices, and according to the company, it is currently granting free guest access to anyone interested in testing out the new app.

"Impact Auto Auctions is committed to continuously improving and simplifying the bidding experience," managing director of Impact Auto Auctions Terry Daniels said in a news release. "The AuctionNow mobile app allows bidders the ability to search and source specific vehicles with both speed and precision.

"This ultimately provides app users greater access, allowing them to bid from anywhere with confidence and convenience. Customer interest and response has been positive — the number of downloads has by far exceeded our expectations within the first 90 days of launch."

With Impact AuctionNow, buyers can both participate in auctions in real-time, which are simulcast live with audio and video, and monitor ongoing bidding and inventory updates straight from the app.

Additionally, users also have the ability to search for comprehensive vehicle information and view vehicle damage estimate reports on the new platform.

Impact AuctionNow can be downloaded from the Apple App Store and on Google Play.

To begin using the app, participants must first register as a guest at

Auto group set to launch e-commerce retailing


Koch Automotive Group recently announced that it has developed a new e-commerce website that it will roll out across each of its dealerships, starting with Edmonton's Koch Ford Lincoln and DK Ford.

The new platform for buying cars will allow consumers to browse inventory, speak with live operators and reserve a purchase — all online.

“The consumer can reserve or purchase a vehicle without ever physically stepping foot into a dealership,” Koch Auto Group said in a news release. “The new website challenges the auto retailer industry that has operated the same way for decades.”

Like at a brick-and-mortar dealership, consumers are granted test drives and can even negotiate pricing before paying the vehicle total on the website.

Before a purchase, car buyers can also speak with a representative to complete the financial terms.

When it’s time to pay, consumers will be directed to use a major credit card or a Paypal account to complete their transaction.

Additionally, there’s a "Reserve" option offered, it lets consumers reserve a vehicle with a refundable 1-percent deposit.

For more information about the new e-commerce website and its upcoming rollout, visit

Similarly, in the fall of last year, a new website launched in Canada that allows consumers to buy used vehicles entirely online.

Through, shoppers can customize financing, put down a deposit, purchase protection and insurance, and sign necessary documents.

The site provides 360-degree views of vehicles and has what it calls a “rigorous certification and merchandising process.” The vehicles on the site are chosen by Zoom’s buyer team and undergo a 360-point inspection. A free CarProof report is also provided.
Zoom said that consumers will be able to finish the process in 10 minutes.


Ackroo integrates reward solution with CDK’s DMS


Ackroo announced on Tuesday its launch of Ackroo Anywhere, a platform integrated with CDK Global's dealer management system (DMS) that allows dealers to easily distribute rewards to customers in order to drive key marketing initiatives for their respective dealerships.

With Ackroo Anywhere, dealers who utilize CDK's DMS can issue rewards without relying on customers or staff to swipe or scan their account information following a sale, according to the gift card, loyalty and rewards technology and services provider.

The platform also imports consumer data regarding member vs. non-member spending and lets customers access and manage their gift card and loyalty accounts.

"Direct integration to CDK Global's DMS solution is yet another key advancement to further differentiate Ackroo in the automotive sector. As we continue to expand in this segment advancements like integration to dealer management systems is important,” Ackroo chief executive officer Steve Levely said in a news release.

Ackroo said it delivers its automated solution to dealerships through a SaaS based business model.

“At the end of 2016 we integrated to Authenticom's middleware solution which provides extraction from the majority of DMS's being used however that work did not cover the over 9,500 dealerships in North America that use CDK's platform," Levely said.

"We then made the decision to build a direct relationship with CDK Global to provide this option for all current and prospective Ackroo dealers. That work is now complete and so we are thrilled to be an approved partner of CDK Global and we look forward to expanding our combined solution with them across the automotive industry."

Additionally, Ackroo extends complementary marketing services to assist businesses utilizing the Ackroo Anywhere platform.

CARPROOF partners with UCDA to grant dealer members competitive rates

LONDON, Ontario - 

UCDA Members can now sign up for CARPROOF’s newly introduced used-car appraisal tool — Vehicle Valuation Report — and receive competitive rates following the company’s recent partnership with the not-for-profit organization.  

“The partnership is a mutual mandate between both CARPROOF and the UCDA that we help our shared customers operate in a more efficient way with better margins,” CARPROOF vice president of automotive sales Shawn Vording said in a phone interview with Auto Remarketing Canada. “The benefit that our UCDA members are getting is the competitive rates that we offer through the VVR subscription.”

VVR is specifically designed to help dealers sell cars faster by cutting the cost of negotiation and bringing in quality inventory. CARPROOF said it utilizes robust data that combines wholesale and True Retail Sold™ transactions with current listing valuations.

More than 600 dealers have signed up for VVR since it first launched in April, the company said. 

“The UCDA is dedicated to helping our Members buy and sell better, and CARPROOF’s VVR tool will be fundamental in advancing that mission,” Warren Barnard, executive director for the UCDA, said in a news release. “We’re excited about adding this value to our member offerings.” 

The UCDA has almost 5,000 dealer members across Ontario, according to the organization.

Members include franchise dealers, independent dealers, truck dealers and leasing companies, based in more than 500 municipalities within the province.

Hyundai Canada, Reevoo team up to gather online reviews

MARKHAM, Ontario  - 

Earlier this week, Hyundai Auto Canada Corp. said it has teamed up with U.K.-based Reevoo, a user-generated content platform provider, to gather reviews from Hyundai drivers.

The ratings are set to be published on the forthcoming new consumer website from the car brand. This is Reevoo’s first deal in North America, having made long-term partnerships with most of the carmakers in Europe. Beyond automotive, Reevoo also works in various consumer goods sectors like financial services, retail and travel.

In a news release, Hyundai Auto Canada director of marketing Lawrence Hamilton pointed to the value of voicing the feedback of Hyundai customers.

“Not only do we get to plug-in to direct feedback from Canadian Hyundai drivers and learn from them, but we also get to share that feedback publicly with people who might be researching their next vehicle,” Hamilton said.

“In an era where shopping online for the vast majority of consumer goods involves customer reviews, it's time for this valuable content to migrate into the North American automotive industry,” he said.

The two companies have been gathering feedback from consumers since November, Hamilton said.

“After collecting over 2,200 reviews so far, Hyundai's vehicle range is scoring high amongst consumers, with no vehicle rated below an 8.5 out of 10. This is a testament to the amount of work our engineers invest to ensure the quality of Hyundai vehicles consistently meet incredibly high standards. It's one thing for Hyundai to say it has high-quality vehicles, Reevoo empowers customers to say the same thing, but on our behalf,” he said.

Reevoo chief executive officer Jonathan Callcut added: “Across all industries and locales, we're seeing a simple trend emerging — people are increasingly looking to the opinions of 'people like them' before they make important purchases. And there aren't many more important purchases than a new car.

“We're delighted to be working with Hyundai Auto Canada to give the megaphone to its customers, and looking forward to seeing other North American car makers joining this trend.”


Mobile Cashier aims to curb '5 p.m. rush' in service departments


Service shop customers have an option to pay for repairs before picking up their car thanks to a newly launched service from VenueVision Media Systems.

Mobile Cashier is an express e-payment solution for parts and service departments that sends dealer-branded notifications of repair completion along with a copy of the invoice to customers’ smartphone, tablet or PC.

“Mobile Cashier is an innovative leap forward for auto dealers and their service customers alike,” said Dave Hooper, president of VenueVision. “This express e-pay solution allows service customers to skip the cashier line and pick up their vehicle at their convenience while drastically reducing the 5 p.m. rush for dealership staff. In the competitive, fast-paced automotive marketplace, great service with an emphasis on ease and convenience is vital.”

Here’s how Mobile Cashier works: 

1. When a service repair is complete and ready for pickup, the customer is automatically notified by email or text with a copy of the invoice and a link to the dealer-branded payment page (pre-populated with the customer’s name, invoice number and invoice amount). 
2. The secure payment portal prompts the customer to enter credit card information, then completes the transaction online and notifies the dealer’s cashier of confirmed payment. 
3. The customer receives a text or email confirming payment, then is free to pick up their vehicle when convenient.

Customers can access the dealer-branded Mobile Cashier from any mobile or PC-based browser without specialized hardware or software requirements. Mobile Cashier is fully integrated with VenueVision’s service applications, enabling it to complete transactions in real time.

 For more information, visit

Impact Auto Auctions website has updated look, new features


Impact Auto Auctions has launched a revamped website featuring a new interface, an advanced search function and a streamlined registration process as well as two tools that are designed to make the bidding process easier for customers seeking salvage vehicles.

One of those tools, My Auction Center, is a personalized dashboard that enables registered customers to bid in real time, receive vehicle pick-up notifications, and view upcoming auctions and announcements on a single page. 

The other, Impact AuctionNow, builds on the company’s previous LiveBlock Hybrid Auction system to bring domestic and international buyers side-by-side with live bidders at IAA’s auctions.

Impact AuctionNow gives customers faster and easier access to Impact’s vehicle inventory. Buyers can now view and bid on multiple auction lanes or sales from one screen, track active bids across all auctions sites, pre-bid on a vehicle the moment it is posted until its auction date, and monitor upcoming buying opportunities via an automated Watch List.

 “We are delighted to launch our new online buyer portal, which not only simplifies the bidding process for our customers, but reinforces our commitment to investing in our diverse and growing buyer market,” said Terry Daniels, Impact’s managing director.

“Together these enhancements constitute one of our largest investments in our buyer base to-date and we are already getting great feedback from buyers.”

Click here to visit the new website.

Impact Auto Actions Ltd. is a subsidiary of Insurance Auto Auctions and a business unit of KAR Auction Services.

ADESA partners with CARPROOF on valuation tool

LONDON, Ontario - 

ADESA Canada announced it has integrated CARPROOF’s Vehicle Valuation Report into its auction system. Subscribing dealers can now access a vehicle’s True Retail Sold value directly from ADESA’s Market Guide through a seamless integration with CARPROOF’s VVR.

"We feel that dealers will find tremendous value in this tool," Trevor Henderson, chief operating officer at ADESA Canada, said in a news release. "Integrating VVR into our system brings enhanced data-driven decision-making capability to the pre-auction research process.

“The single-screen access to wholesale, listings, and True Retail Sold data empowers a dealer to make informed decisions about how they plan to bid on auction day,” he continued. “And when we asked for faster access to the data, CARPROOF delivered with the VVR QuickView browser extension.”

VVR QuickView is a free extension for Google Chrome. It is designed to assist dealers in their pre-auction prep work by simplifying the process of filtering a run list, researching wholesale and listing prices, and planning how to bid at auction. By providing a summary of CARPROOF's valuation data on any website that displays 17-digit VINs, QuickView lets dealers see the margin between wholesale and retail sold prices simply by hovering over the VIN. This allows dealers to arrive at the auction knowing which vehicles to bid on.

"We are proud to partner with ADESA, one of the premier vehicle auctions in Canada," said Mark Rousseau, president at CARPROOF. "The opportunity to use the combined power of CARPROOF and ADESA data to fuel better auction decision-making is a game-changer for this industry, and the sheer reach available through ADESA's large network and market penetration means that more and more dealers can maximize the value available through this powerful data.

“It's exciting to watch VVR and VVR QuickView achieve exactly what we set-out to do — help Canadian dealers make informed decisions when they buy and sell used vehicles,” he continued.

RSR Global rolls out 3 new F&I solutions

BURLINGTON, Ontario - 

This week, RSR Global launched three new solutions for Canadian dealers — GLOBAL ONE, GLOBAL DRIVE and GLOBAL U.  

With the rollout of these solutions, RSR Global highlighted that it now offers a comprehensive suite of easy-to-deploy F&I products and programs, backed by the newest technology to manage and sell, while delivering the training necessary to optimize the entire process. 

“After listening very closely to our dealer partners, our efforts lie squarely on leading the charge to providing a simplified single vendor approach to the F&I office,” RSR Global president Steve Langdon said.  “The industry needs a supplier focused entirely on offering three main F&I elements — the right program mix, robust yet user friendly software, and expert training.”

The company pointed out the launch of GLOBAL ONE has been in the works for more than two years.  GLOBAL ONE is a complete bundle of product offerings, which includes:

— GLOBALi, a theft deterrent
— GLOBALid, an identity restoration service
— GLOBALn2, a nitrogen tire warranty
— GLOBALap, an appearance protection
— GLOBALci, which is credit insurance
— GLOBALxt, which are extended service agreements
— GLOBALpt, a limited powertrain warranty
— GLOBALp3, which is payment protection. 

GLOBALu is what RSR Global dubbed as its “University of Strategic Management,” a professional F&I managers training program.

 “On top of the comprehensive product set, we’ve aligned with JM&A Group and established a proven training curriculum, that will drive performance and consistency among staff,” said Amanda Paetkau, vice president of dealer group solutions at RSR Global.

Paetkau mentioned rigorous group exercises and interactive role-play activities over four training days place emphasis on increasing profits, menu and step-selling techniques, and, ultimately, customer satisfaction and retention strategies.   

Also unveiled this week was GLOBAL DRIVE powered by DealerCorp, RSR Global’s strategic management software. The company emphasized this new dealer technology is rich in features such as, e-contracts, e-remittance, historical reports, order management, certificate management and more.

“GLOBAL DRIVE will force efficiencies and ease into the selling process, while making disclosure a priority and providing the quantifiable results today’s dealer expects” Paetkau said.

More information about RSR Global can be found at