Partnerships

Kia Canada announces CPOs must earn CARPROOF VHR badge

TORONTO - 

Kia Canada and CARPROOF recently announced that in an effort to make used-car transactions more transparent, all vehicles in Kia’s CPO program must now qualify for the CARPROOF Top Condition badge found on the company’s VHRs.

Kia Canada CPO vehicles have to meet CARPROOF’s strict safety and condition standards to earn the VHR badge.

CARPROOF introduced both Top Condition and Low Kilometers badges in January.

“Kia Canada is extremely excited to further enhance our partnership with CARPROOF to increase transparency into our Certified Pre-Owned vehicle program,” Kia Canada national remarketing manager Stephane Lubin said in a news release. “Incorporating Kia CPO badging into CARPROOF reports will naturally expand our ability to provide reliability, dependability and peace of mind for our consumers.”

The Top Condition badge will appear on Kia CPO vehicle VHRs until they are retailed, according to Kia Canada.

“This initiative is an effective way for automotive dealers to use a CARPROOF VHR as a selling tool,” added Mike Foster, CARPROOF OEM and lender national manager “In addition, the permanent CPO record can help with resale value when the time comes to trade the vehicle in again.”

TRADER adds Dealer Drive digital test drive tracking app to roster

TORONTO - 

TRADER Corp. announced Tuesday a new partnership with Dealer Drive to bring the Australian-based technology company’s app-based digital test drive tracking and analytics solution to dealers across Canada.

The solution has been added to TRADER’s existing roster of efficiency and conversion solutions and is now being rolled out to its customer base, according to the company.

The technology can provide real-time data, help increase productivity and find both proven time and cost savings.

“Whether in-house or externally, we are constantly focused on finding the right technology solutions to solve the needs of our customers to help them to improve their businesses,” TRADER vice president of product commercialization Jill Hadfield said in a news release.

“Dealer Drive offers proven data-driven solutions that help overcome some of the challenges that dealerships face today, helping them to operate more efficiently and capitalize on more sales opportunities. Thanks to a product that revolutionizes the test drive experience, we’re sure Dealer Drive will help Canadian retailers obtain similar results to those seen in other markets,” she explained.

With the Dealer Drive app, sales staff can capture customer information while on the go into a tablet or smartphone.

“We deeply analyzed this market and recognized that TRADER has a proven track record in bringing innovative products to its customers”, Dealer Drive co-founder, Michael Webb said. “TRADER is able to execute our collective vision of solving retailers' challenges by providing excellent service and a high level of support for this program.”

In addition to being able to track the quality and effectiveness of the customer test drive experience, users can quickly respond to customer feedback.

Toyota Canada performs showroom eye tracking study at Dx3 Canada conference

TORONTO - 

In the showroom, car brands only have about 20 seconds to influence a car shopper's opinion, according to eye tracking provider Tobii Pro Insight, which partnered with Dx3 Canada and Toyota Canada to closely analyze consumer's typical showroom experience.

As if they were shopping for a new vehicle, 92 study participants were given Tobii Pro Glasses 2 and told to walk around Toyota's interactive automotive showroom at the Dx3 conference.

The showroom featured a Corolla, RAV4, a variety of promotional materials, digital displays and Toyota brand ambassadors.

Participants were divided into two groups: millennials and older shoppers.

The Tobii Pro glasses recorded what the consumers paid attention to, for how long they focused on something and what they ignored, whether that was the vehicle's exterior, under the hood, or a piece of promotional material.

The study found that while older shoppers took more interest in viewing the textual elements of the displays, millennial shoppers’ eyes tended to gravitate toward the interactive displays.

Digital screens and interactive displays captured nearly 50 percent of all attention to showroom promotional elements, according to Dx3 Canada.

Additionally, overall, participants viewed the insides of the showroom vehicles most carefully.

The consoles, gear shift and instrumentation accounted for close to 70 percent of consumer attention.

When walking around outside of the vehicle, consumer's eyes were found to center on the each vehicles' side body lines and aesthetic features.

TradeRev, ADESA partner in Canada to promote app at 14 locations

TORONTO - 

TradeRev has announced it will now have a physical presence in 14 ADESA auction locations after partnering with ADESA Canada to encourage dealers to use TradeRev’s mobile app before sending cars to a brick-and-mortar auction.

Hands-on assistance from ADESA sales teams will be available at the auctions to help dealers load their inventory onto the mobile app auction platform, according to TradeRev.

“Mobile technology is disrupting the wholesale auction marketplace by empowering dealers and putting them in full control,” TradeRev chief executive officer and co-founder Mark Endras said in a news release. “ADESA is North America’s premier auction marketplace with thousands of strong, trusted dealer relationships. Partnering with them to accelerate the ‘Digital First’ revolution is exhilarating for both companies and incredibly exciting for our shared customers.”

TradeRev and ADESA also announced a series of exclusive partnerships including more than 100 dealerships throughout Canada earlier this year.

As a result of the recent partnerships, tens of thousands of vehicles have been added to TradeRev’s network of buyer and seller dealers, the company said.

“ADESA is committed to helping our customers buy and sell inventory as quickly and efficiently as possible – regardless of the channel,” said Trevor Henderson, chief operating officer of ADESA Canada. “No one can do this better than ADESA, TradeRev and the KAR family of companies. We’ve been the online services leader in Canada for many years and we are proud to extend the digitization of our industry to help dealers launch and win auctions from the palm of their hands.”

TradeRev is available nationwide in Canada and in 10 markets across the U.S. ADESA currently holds a 50 percent stake in TradeRev.

According to TradeRev, more than 500,000 dealer auctions have been launched through its mobile app, which has produced over 6 million dealer bids.

Porsche Canada adds 2nd Certified Porsche Classic Partner

MISSISSAUGA, Ontario - 

Porsche Cars Canada recently opened Pfaff Porsche, its second Certified Porsche Classic Partner.

Pfaff Porsche sells Porsche Classic models as well as genuine parts and service for those models. It is also the seventh in North America, according to Porsche Cars Canada.

"The new Pfaff Porsche is a facility that fosters the fascination surrounding the brand's sports cars from the moment you step on the premises," Porsche Cars Canada president and chief executive officer Alexander Pollich said in a news release.

"Becoming a Certified Porsche Classic Partner will allow the team at Pfaff to continue to build on this allure and showcase the range of services that are available for Porsche Classic owners."

With Porsche's growth in the market, there were more than 65,000 Porsche vehicles in Canada at the end of last year, the company said. Classic Cars represented a third of those. 

Copart Canada snags new client Promutuel Insurance

MONTREAL - 

Copart recently announced a new agreement with Promutuel Insurance, which provides coverage across the provinces of Quebec and New Brunswick, allowing Copart Canada to better serve the Eastern Canada market and expand its footprint throughout the region.

“We are thrilled to welcome Promutuel Insurance. This agreement gives us more diversity and coverage in the Eastern Canada region and allows us to expand our offerings to our buyers,” Copart Canada managing director Steve Macaluso said in a news release.

“We provide several benefits to our insurance clients, and I’m excited for Promutuel Insurance to experience Copart Canada’s national footprint and global buyer base.”

The new agreement with Promutuel Insurance benefits both Copart Canada’s buyers and Copart’s international buyer base, according to the vehicle auction company.

Copart Canada currently operates in Edmonton, Calgary, Toronto, London, Montreal and Moncton. For more information, visit Copart.ca.

Ackroo integrates reward solution with CDK’s DMS

OTTAWA - 

Ackroo announced on Tuesday its launch of Ackroo Anywhere, a platform integrated with CDK Global's dealer management system (DMS) that allows dealers to easily distribute rewards to customers in order to drive key marketing initiatives for their respective dealerships.

With Ackroo Anywhere, dealers who utilize CDK's DMS can issue rewards without relying on customers or staff to swipe or scan their account information following a sale, according to the gift card, loyalty and rewards technology and services provider.

The platform also imports consumer data regarding member vs. non-member spending and lets customers access and manage their gift card and loyalty accounts.

"Direct integration to CDK Global's DMS solution is yet another key advancement to further differentiate Ackroo in the automotive sector. As we continue to expand in this segment advancements like integration to dealer management systems is important,” Ackroo chief executive officer Steve Levely said in a news release.

Ackroo said it delivers its automated solution to dealerships through a SaaS based business model.

“At the end of 2016 we integrated to Authenticom's middleware solution which provides extraction from the majority of DMS's being used however that work did not cover the over 9,500 dealerships in North America that use CDK's platform," Levely said.

"We then made the decision to build a direct relationship with CDK Global to provide this option for all current and prospective Ackroo dealers. That work is now complete and so we are thrilled to be an approved partner of CDK Global and we look forward to expanding our combined solution with them across the automotive industry."

Additionally, Ackroo extends complementary marketing services to assist businesses utilizing the Ackroo Anywhere platform.

TradeRev & ADESA gain exclusive partnerships with 6 dealer groups

TORONTO - 

As the industry continues to gather for the Auto Remarketing Canada Conference and the Women & Automotive: Canadian Leadership Forum, platinum sponsor TradeRev announced on Tuesday a series of exclusive relationships with some of Canada’s largest dealer groups.

TradRev highlighted the collection includes the Dilawri Group of Companies, AWIN Group, The Humberview Group, Open Road Automotive Group, Weins Canada and The MIERINS Automotive Group.

Officials explained the agreements were signed in partnership with ADESA, a 50-percent stakeholder in TradeRev and business unit of KAR Auction Services. The arrangements make ADESA the exclusive physical auction partner and TradeRev’s mobile app the exclusive online remarketing tool for these large geographically diverse dealerships.

TradeRev chief executive officer and co-founder Mark Endras pointed out the groups represent more than 100 dealerships across Canada and will add tens of thousands of vehicles to the inventory available through TradeRev’s broad network of buyer and seller dealers. 

“We’re tremendously proud to have earned the trust and confidence of some of Canada’s largest, most successful and most technologically sophisticated dealer groups,” Endras said. “Today’s news is a big step forward for our company, our mobile app solution and the wholesale used-car industry in Canada.”

TradeRev’s technology is designed to build transparency and convenience into every automotive transaction by placing live, real-time bidding auctions into the palm of dealers’ hands. The company insisted its intuitive, easy-to-use mobile app can provide a fast, efficient and accurate way to obtain true market value for trade-ins and used-vehicle inventory.

With the added volume of vehicles from these agreements, Endras added dealers will have increased access to a broader range of used vehicles that fit their unique dealer profile and business model.

“The ADESA-TradeRev partnership and KAR’s diverse platform of capabilities will provide these progressive dealer groups with a true end-to-end remarketing option,” he said. “This huge value-add is not something that’s typically available at the dealer level.”

ADESA Canada chief client officer Lisa Scott elaborated about the development, saying, “We have strong, longtime partnerships with dealer groups in Canada, and we’re always looking for new, innovative ways to deliver value.

“With our combined services and offerings, we have the ability to streamline the used-vehicle lifecycle and generate better outcomes for dealers,” Scott went on to say.

To learn more about TradeRev’s new Pro and Standard plans go to DealerEndorsed.com.

CARPROOF partners with UCDA to grant dealer members competitive rates

LONDON, Ontario - 

UCDA Members can now sign up for CARPROOF’s newly introduced used-car appraisal tool — Vehicle Valuation Report — and receive competitive rates following the company’s recent partnership with the not-for-profit organization.  

“The partnership is a mutual mandate between both CARPROOF and the UCDA that we help our shared customers operate in a more efficient way with better margins,” CARPROOF vice president of automotive sales Shawn Vording said in a phone interview with Auto Remarketing Canada. “The benefit that our UCDA members are getting is the competitive rates that we offer through the VVR subscription.”

VVR is specifically designed to help dealers sell cars faster by cutting the cost of negotiation and bringing in quality inventory. CARPROOF said it utilizes robust data that combines wholesale and True Retail Sold™ transactions with current listing valuations.

More than 600 dealers have signed up for VVR since it first launched in April, the company said. 

“The UCDA is dedicated to helping our Members buy and sell better, and CARPROOF’s VVR tool will be fundamental in advancing that mission,” Warren Barnard, executive director for the UCDA, said in a news release. “We’re excited about adding this value to our member offerings.” 

The UCDA has almost 5,000 dealer members across Ontario, according to the organization.

Members include franchise dealers, independent dealers, truck dealers and leasing companies, based in more than 500 municipalities within the province.

Dealers across Canada fight distracted driving

VANCOUVER, British Columbia  - 

This March, dealers across Canada are joining together in asking customers to take a pledge against driving distracted.

Distracted driving is a dangerous and growing trend that is responsible for 4 million vehicle collisions a year in North America, according to data from CAA cited in an LGM Financial Services news release.

The 2017 Auto Dealers Against Distracted Driving Campaign began March 1. Hundreds of dealerships have joined the campaign, now in its third year, and are seeking pledges from their customers, staff and communities.

Anyone wishing to take the pledge can do so here, or by posting it on Twitter or Facebook using the hashtag #TakeTheWheel.

Linda Leo of West Coast Kia in Pitt Meadows, British Columbia, is one of four featured dealers in this year's campaign.

“West Coast Kia has been an active participant in the Distracted Driving campaign since its inception and we look forward to engaging our customers again for a cause that hits close to home in our industry,” said Leo in a news release. 

“From my experience, it doesn’t take a lot to make a connection,” she added. “A quick conversation or a little reminder combined with a bit of passion has the potential to make a real impact for the cause in a short amount of time.”

LGM Financial Services began the campaign in 2015 as a way for Canadian dealers to bring attention to a growing issue and educate consumers on solutions to avoid distracted driving.

“While we continue to see hundreds of dealers participate in the campaign year over year, our focus for 2017 is to provoke increased engagement between dealers and their customers through online pledges,” Marc-Andre Lefebvre, vice president of sales for Quebec and campaign lead at LGM, said in a news release.

The campaign is supported by Sovereign General Insurance Company, The Co-operators, Canadian AutoWorld, LoweMartin and Autosphere.ca. Additional information and materials for dealers can be found here.