July 2012

Vboost Offers Dealers New Marketing Option Via Happy Customers’ Music Videos

There is often a great deal of excitement involved when a consumer takes ownership of a new vehicle, and many times these shoppers are ready to share their news with friends and family.

With that in mind, a new company aims to help dealers leverage that enthusiasm in the form of music videos.

Viral marketing firm Vboost announced its opening this week, following a year of development on its Vboost Mobile Application, which the company said is both iPhone and Android compatible.


Re3 Conference Agenda Already Includes Several Top Execs

As Auto Remarketing Conferences continues to put together agendas for 2012 Used Car Week, one coming together quickly is the second-ever Re3 Conference, which is scheduled for Nov. 14.

Organizers recently revealed the day-long event that delves into the recovery, repossession and remarketing fields, will include an opening general session titled, “The State of the Re3 Industry-Government Regulation & Market Reports.  Insight, Perspective & Ideas from Top Auto Finance Executives.”

That panel is set to include:


Penske Sees Q2 Double-Digit Growth in New & Used Retail Sales

Roger Penske

In looking back at the first half of this year, as well as the second quarter, specifically, Penske Automotive Group had double-digit revenue rises to report, along with significant growth in both new and used sales.

For the second quarter of this year, revenue increased 19.2 percent to $3.4 billion, and for the first half of 2012, revenue increased 18.6 billion to $6.6 billion.

The company noted the revenue surge for Q2 was driven by an increase in total retail unit sales of 20.9 percent.


Georgia & Illinois Dealership Groups Give Back to Communities

The Chateau Elan Golf Club in Braselton, Ga.

This week, a couple of dealer groups announced new ways they are working to give back to the their communities.

First up, Atlanta-based Jim Ellis Automotive said it will be sponsoring the 2012 Jim Ellis Charity Golf Tournament on August 26, at the Chateau Elan Golf Club in Braselton, Ga.

The event will benefit various children's charities in the Atlanta area, officials shared.


VW Exec Recognized as Dealer Association's ‘Woman of the Year’

NAMAD Woman of the Year Machelle Williams with VW Group of America's Jonathan Browning (left) and Mike Beamish

It was announced this week that an executive from Volkswagen Group of America has been named “Woman of the Year” by the National Association of Minority Automobile Dealers.

The recipient of the award, Machelle Williams — general manager of organizational development and diversity, human resources  at VW Group of America — was selected for her “industry leadership and outstanding contributions to advancing diversity and inclusion in the workplace,” officials noted.

Williams has been with the company for 17 years.


Beggs: Wholesale Prices Up for One Truck Segment

Ricky Beggs, Black Book

In reviewing last week’s activity in the wholesale lanes, Black Book’s Ricky Beggs noticed something that had not been spotted in two months.

Speaking about the 14 used-truck categories that Black Book monitors, Beggs noted that “the compact pickup trucks actually increased by $12. This is the first positive movement change in the past nine weeks (for any truck segment)."

Overall, the average change for the car segments was a downward adjustment of $51; for trucks, it was a decrease of $43.