November 2012

Latest Movement in Fleet Sales

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As the month winds down and analysts offer their projections on what kind of figures the used- and new-car retail markets will bring, the picture of the fleet market for November is also becoming clearer.

Based on several recently released analyses, it appears the share of the new-car market commanded by fleet will hover somewhere in the neighborhood of 16 percent.

Starting with TrueCar.com, analysts there are projecting the overall fleet/rental segment to grab a 16.1-percent share of the new-vehicle market once final sales are tallied.

Repeat Winner in Consumer Reports' Owner-Satisfaction Survey

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Are your customers coming back into the dealership to purchase the same new vehicle again? Well, if your dealership is selling Chevrolet Volts, this may be the case.

According to Consumer Reports annual Ownership Satisfaction survey, 92 percent of respondents who own the Volt said they would definitely buy it again.

This score made the car the top-scoring model in the Consumer Reports survey for the second year in a row.

DealerSocket Launches Lease Portfolio Management System

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With lease returns opening up again after recession lows, dealers are focusing on retaining these lease-return customers and getting them into a new car. In response, DealerSocket revealed this week a tool designed to help dealers manage lease portfolios with marketing campaigns.

Specifically, MarketPlace Lease works with “automated, multi-channel marketing campaigns” from directly within DealerSocket.

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