AutoTrader.com and Experian Automotive have entered a partnership that will allow dealers to include Experian’s AutoCheck vehicle history reports with their listings on AutoTrader.com.

Here’s how it works.

Starting in September, AutoCheck-subscribing dealers will have the option of including those reports on AutoTrader.com.

In its statement announcing the deal, AutoTrader noted: “This non-exclusive partnership is a step designed to facilitate choice for AutoTrader.com's dealer customers and allow other vehicle history report providers to work with AutoTrader.com in a similar manner.”

AutoTrader chief operating officer Alan Smith said, “We are listening to our customers and strive to evaluate our products and services based on their feedback.

“Our dealer customers have clearly expressed a desire to have more freedom in deciding which vehicle history reports they would like to use to merchandise their inventory on our site, and our goal with this partnership is to make that choice a reality.”

In listening to customer feedback, AutoTrader found a “growing need among its dealer customers” to be able to choose which vehicle history report service they use on the company’s website.

“By entering into a non-exclusive relationship with one of those providers, AutoTrader.com is moving toward empowering dealer customers with more choice in this important aspect of merchandising their listings, thereby continuing to deliver on its mission of making car buying and selling easier,” the company emphasized.

Smith added: “We believe this is good for both consumers and dealers, to have a choice of which vehicle history report provider to use with their listings on our site, and we have worked with Experian over the last several months to make this partnership a reality. With this new offering, we are pleased to be setting the standard for dealer and consumer choice in vehicle history report providers.”
 

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