Country music’s Big & Rich duo will hit the stage at KCI Kansas City’s annual Guitars and Cars sale this August.

In a newsletter update, ServNet Auction Group said that KCI Kansas City first announced that Big & Rich’s William "Big" Kenny and John Rich would join its annual sale to a crowd of dealers earlier year, sharing the news just ahead of its May fish fry promotional sale.

"We are excited to announce that Big and Rich will headline this year's Guitars & Cars event," said Doug Doll, managing partner of KCI Kansas City.  "Big and Rich are America's Technicolor cowboys, brothers-in-arms in service to the creed that great music has no boundaries. Individually, John and Big Kenny are first-rate musicians, songwriters, producers and entertainers. Together, they are one of the most truly original musical forces ever unleashed."

Big & Rich are scheduled to perform on the first night of the Guitars and Cars sale, which is set to run from Aug. 15 and Aug.16.

In addition to the music, the two-day-event will also include thousands of cars, attractive in-lane promotions and $20,000 in post-sale prizes, according to KCI Kansas City.

"We have had our eye on Big and Rich for a few years, and this year was the right time to book them," Doll continued. "Customers were excited when we made the announcement, and everyone is anticipating their performance because they are known for their 'over the top' live shows."

GAA introduces new cash-prize promotion

Meanwhile, in other auction news, on the heels of its BB&T/RAC promotion, called Game Central, Greenville Auto Auction is preparing a new promotion for BB&T/RAC.

Greenville Auto Auction has announced that it will introduce several new promotions this year, including a new BB&T/RAC promotion the auction recently created.

As part of the upcoming BB&T/RAC promotion, buyers will be entered into a drawing for $300 for every vehicle purchased.

According to GAA, Drawings will take place at the beginning of each BB&T/RAC sale once the promotion launches.

Furthermore, if the name of a dealership not in attendance when their name is pulled, the drawing will resume at the next BB&T/RAC sale for an additional $300.