Kathi Kruse is an automotive social media expert, blogger, speaker, coach, author and founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 30-year career managing successful dealerships in Southern California.  Kathi is co-author of the book Next Up – Essential Social Media Strategies for Auto Dealerships. Her Kruse Control Blog is the leading Automotive Social Media blog in the U.S.