most-important-action-social-media-marketing-advertising-Every business and its salesforce should be focused on the prospective customer. The most important action you can take in your Social Media marketing and advertising requires you to know who that prospect is, inside and out. Your ability to find a customer, sell your product to that customer, and satisfy the customer so that he/she buys from you again should be the central focus of your business.

The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be. But many business owners and salespeople don’t take the time to identify and examine who their ideal customers are. They revert to a shortsighted view and get get caught up in the “next deal.”

Businesses waste a lot of time and money trying to sell their product to people who aren’t good potential customers.

The most important activity for every business is to clearly identify the very best customers for your product (or service), and then focus all marketing, advertising and sales efforts on these particular types of customers.

Why You Need to Identify Your Ideal Customers for Social Media Marketing

  • Building personas of your core audience can help improve the way you solve problems for your customers.
  • Content will be relevant thereby attracting more and more fans and followers.
  • Your relevant, useful content will be shared by fans and followers, increasing your Social presence.
  • Blog content shared through Social Media directly reflects your relevancy to Google and other search engines.

Why You Need to Identify Your Ideal Customers for Social Advertising

  • The key to successful Facebook ads is targeting.
  • Facebook ads give you the ability to target very specific audiences thereby reaching your ideal customers rather than blanketing the land with messages that people don’t want to see.
  • The more specific you can be with your targeting, the better results you’ll see.
  • Achieving optimal results with the least amount of budget = cost-effective lead generation.

How to Identify your Ideal (Target) Customers

Ideal (target) customer “personas” are created with a combination of raw data and educated guesses, representing slices of your overall group of prospective customers. These sketches provide a touchstone for creating content and targeting the optimal audience for your Facebook ads.

The following 10 questions and their answers represent your most important action in Social Media marketing and advertising:

1. Name 4 types of customers who buy your products or services. Break it down by age, location, gender, relationships, education and employment.

2. What types of information do your ideal customers consume online?

3. When consuming content they like, what type of media do they choose? (Blogs, Podcasts, eBooks, Newsletters?)

4. What sources do they trust most?

5. Which Social networks do they spend time on?

6. They most likely use the Internet to research and buy products. Describe their journey to your product.

7. What are their top three headaches right now?

8. What motivates them to consider a purchase?

9. What would make them ready to buy from you?

10. What causes delays in their purchase decision?

The answers to these 10 questions will undoubtedly give you a deeper knowledge of your ideal (target) customers. It’s all about laying the foundation for your Social Media marketing and advertising success. Stop hip-shooting and take the time to do it right. You’ll spend less time and money and get much better results!

Author information

Kathi Kruse

Kathi Kruse is an Social Media Marketing Expert, Consultant, Blogger, Speaker, Author and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people”, Kathi’s passion for the car business spans a 30-year career managing successful dealerships in Southern California. Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media”. Her Kruse Control Blog is the leading Automotive Social Media blog in the US.

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