AUSTIN -

To help dealers generate interest in F&I protection, RoadVantage said it has released a new series of free point-of-sale product videos which inform customers about F&I protection when they purchase a vehicle.

Like an audiovisual product brochure, the videos are short and product-specific, according to the company. The series focuses on the benefits of specific products, such as Tire & Wheel, Dent & Ding Repair, Windshield Repair, Interior/Exterior Repair, and Key Replacement.

Dealers can present the videos both in the F&I manager’s office and on their websites, RoadVantage said.

“Research shows that four times as many consumers prefer watching a video about a product over reading about it. Dealers who have used the F&I video we released last November have reported overwhelmingly positive results,” RoadVantage chief executive officer Garret Lacour said in a news release. “As a result, we’ve created these product-specific videos to serve up point-of-sale product information in an engaging manner that resonates with today’s consumer.”

RoadVantage said it produced the videos in response to industry studies which show that when customers are aware of aftermarket products, they are more likely to purchase them because they are informed.

 “As a dealer myself, I’m aware first-hand of how the customer shopping experience has evolved,” said Randy Ross, senior vice president of sales for RoadVantage, former co-founder of Group 1 Automotive and owner of Ross Chrysler Jeep Dodge in Boone, N.C. “We are showing these videos on our monitors in my dealership showroom and service lounge, and on our website, and they’ve been very effective – customers are actually asking us about the products after seeing the videos.”

The point-of-sale product videos are available on the RoadVantage YouTube channel. Dealers can link to the videos, or download them for use on their websites and F&I office.