BIRMINGHAM, Ala. -

AutoTec announced Monday that it has promoted John McElrath to president of Red Mountain Technologies (RMT), a subsidiary of the company that provides vehicle history data to auto auctions and insurance carriers.

McElrath most recently served as RMT vice president of sales and joined the company in 1998.

“John has been instrumental in Red Mountain Technologies’ success over the last 20 years. We would not be where we are today without John,” AutoTec president of Chuck Redden said in a news release announcing McElrath’s promotion.

McElrath replaces Steve DeMedicis, who will now serve as RMT chief strategy officer. 

“John has earned this position delivering results and demonstrating he has the vision and business acumen to lead the company.  John’s character, integrity, intelligence, sense of humor and empathy shine through,” said DeMedicis.

DeMedicis is now responsible for helping develop and drive RMT’s strategic initiatives in his new role, according to AutoTec.

“I’m excited about the opportunity to lead such a great company. I’ve seen what happens when you have a focused group of caring people all working for a common purpose,” said McElrath.  

“Our Red Mountain team is second to none when it comes to delivering critically needed vehicle history data to customers all over the country. Our customers trust us to protect them from undisclosed problem vehicles.  In 2018, we will continue to provide that same level of protection while working on new enhancements to our service.  These will include improved delivery methods and additional proprietary data sources,” he continued.