CARY, N.C. -

DealerRater announced that, on Wednesday, Cars.com began to feature its database of online consumer reviews. The integration expands the reach of DealerRater and broadens the current review platform of Cars.com.

“This is the first tangible evidence of being part of the Cars.com family, and it’s a win-win for both our brands as well as the industry,” said DealerRater chief executive officer, Gary Tucker.

In July, Cars.com chief executive officer and president Alex Vetter explained to Auto Remarketing the company’s decision to acquire the car dealer review website.

Consumer reviews posted on DealerRater now appear on Cars.com, alongside the reviews the site collects.

“What we’ve developed is what we think is the most powerful consumer review in the industry and that’s because of the reach that it has,” said Tucker. “We’re very excited about the expansion of our footprint, if a dealer earns a review on DealerRater that one review will show up on DealerRater.com, Cars.com, Autotrader, Kelley Blue Book, the dealers own website, Facebook and Google.”

Since encompassing DealerRater reviews, Cars.com has adjusted its dealership ratings to only reflect reviews posted within the last two years.

DealerRater said this change is beneficial to both consumers and dealerships because more recent reviews are most helpful during the car shopping process as well as allow dealerships to gauge current consumer satisfaction best. Tucker said, “On Cars.com, prior to this change it was a lifetime rating, there was no time period and DealerRater has always had the two-year window.”

DealerRater collected about 70, 000 reviews last month and is on track to get over a million reviews in the next year, according to Tucker.

“As consumers see our content in more and more places we think we’ll continue to see growth in DealerRater reviews,” said Tucker.

Just last month, DealerRater reached a notable milestone when it collected its 3 millionth online consumer review.