DealersLink introduced recently “Six Steps for Dealers to Get Their Cars to the Digital Front Line,”  a free ebook currently available for download that offers tips to dealers on how to get inventory online timely.

The company said the ebook aims to direct dealers interested in reducing average turn time.

“We have the data that shows what’s working and not working when it comes to selling inventory,” Mike Goicoechea, chief executive officer of DealersLink, said in a news release.

“If implemented correctly, these and other tips we have will get cars to the digital front line quickly while saving dealerships thousands of dollars per month and significantly increasing front-end gross.”

The new ebook discusses mitigating reconditioning costs by sourcing inventory mix, buying the right inventory at the right price and adopting a market-based pricing strategy.

Below are highlights of three tips DealersLink offers:

• Reduce reconditioning time by sourcing “clean upstream inventory” or inventory that has been sitting on the lot for retail sale

 “Most aged retail inventory has been previously reconditioned and is typically ready for the digital front line in less than two days,” DealersLink said.

• Buy the right inventory at the right price via leveraging analytical data to optimize inventory supply for the local market

• Adopt a market-based pricing strategy to market inventory online with market-based pricing on vehicles

“Six Steps for Dealers to Get Their Cars to the Digital Front Line” can downloaded here http://bit.ly/2lotFoS.