SOUTHFIELD, Mich. -

IHS Automotive has announced a newly created vice president of automotive marketing and customer management solutions position at the company, and appointed to the role is Steve Had, who comes over from Nielsen Global Automotive.

He will lead the team responsible for developing and delivering marketing and communications tools and services for IHS Automotive OEM sales and marketing teams, agencies, dealers and parts and services teams.

“We are pleased to welcome Steve to this important new role in our organization,” said Edouard Tavernier, senior vice president at IHS Automotive. 

“His experience in the industry, together with knowledge and insight into our customer base, will have immediate impact on our business and provide opportunities for us to better serve our customers,” he said.

Specific product responsibilities for Had include multi-channel marketing solutions, PolkConnect and recall solutions. He is based in IHS Automotive’s Southfield, Mich. office.

Had is joining IHS Automotive from a role as senior vice president at Nielsen Global Automotive. There, he provided advertising, product placement and cross-platform media consulting expertise, following Nielsen’s acquisition of IAG Research.

Additionally, he advised executives and managers on new campaigns, competitive initiatives and strategic response for optimization and market leadership.

Prior to his work at Nielsen, Had spent 12 years at Ford, with roles in product planning, operations, marketing and finance.