OVERLAND PARK, Kan. -

NCM Associates announced recently that it has allied with Autotrader to provide NCM 20 Group clients with a free performance report aimed at helping them maximize sales of new and used vehicles.

Via the alliance, Autotrader will automatically feed actual data and metrics on dealership performance into a composite set to provide NCM dealer clients with an accurate look at their listings.

“Dealership data and analytics is one of NCM’s core strengths, and we want to ensure our clients take advantage of this data to improve their bottom line,” said Paul Faletti Jr., NCM Associates’ chief executive officer and president. “This report will allow our members to see their Autotrader metrics in comparison to their 20 Group peers.

More importantly, this Benchmark composite will help clients make better decisions based on actual data and metrics, not estimates, allowing them to have more in-depth conversations and share best practices to position their inventory and their dealerships for optimal exposure.”

Jared Rowe, Autotrader’s president, resonated Faletti’s sentiment, saying his company looks forward to putting its 800 sales consultants to work to help its customers get the most out of their investments.

“We strongly believe that you can’t manage what you don’t measure, and this alliance is yet another step we are taking to empower our dealer customers with the tools and resources they need to measure their performance on our site and make informed decisions with their marketing strategies,” Rowe said.

The performance composite will show how clients’ listings are performing on Autotrader in both the new and used vehicle departments and show how they match up with their financial performance metrics. It will also show digital metrics for the Autotrader site, including exposure and inventory quality, listing quality, ad solutions, live market views, and comparisons against NCM Benchmarks.

NCM will extend invitations to selected Dealer 20 Group members to opt into the Autotrader Benchmark composite service this month.