Penske Automotive Group announced Thursday that it has raised over $1 million through its "Service Matters" campaign for the  Paralyzed Veterans of America.

The annual campaign has now raised more than $3 million for the veterans service organization since 2015, the company said.

This year, Penske has matched each donation — up to a total contribution of $500,000 — that was made by customers who were invited to donate toward the "Service Matters" campaign throughout 2017, according to the company.

"It was an honor for Penske Automotive Group to be part of this fundraising effort in 2017, and we are thrilled to extend our partnership with the Paralyzed Veterans through 2018," Penske president Robert Kurnick Jr. said in a news release Tuesday. "We thank our associates and our customers for their continued support of our mission to serve those who have served and for embracing the important work performed by the Paralyzed Veterans of America. We are committed to continuing to change the lives of our veterans and ensuring they receive the opportunity, care and support they earned by serving our country."

In addition to research and education and adaptive sports programs, Paralyzed Veterans provides veterans and their families with benefits assistance and employment counseling free of charge.

"We are beyond grateful for this partnership with Penske Automotive Group. Their long-term commitment to veterans with disabilities has allowed us to continue to serve our nation's veterans, and to ensure those veterans have access to programs and services to help them recover and rebuild their lives after serious injuries," said David Zurfluh, Paralyzed Veterans national president. "Thank you to Penske Automotive Group, their employees and customers for their hard work and efforts to continuing to help severely injured veterans receive what they've earned and deserve: Care, Jobs and Benefits."

Penske Automotive Group said that it will extend its Paralyzed Veterans partnership for the fourth year.