Sonic Automotive revealed the name of its pre-owned vehicle retail store concept on Monday morning: EchoPark.

The pre-owned program will be launching in Denver this fall.

“We believe Denver is well poised and an ideal environment to launch EchoPark with Denver, Colo. trending as one of the top pre-owned car markets in the U.S.,” said Scott Smith, president of Sonic Automotive. “We have spent years perfecting this concept and we view this as a real game-changer for the pre-owned automotive industry.”

Sonic plans on starting EchoPark with a main hub in Thornton in late fall accompanied by neighborhood stores in Centennial and Highlands Ranch. The group has plans for additional neighborhood stores in Golden and Dakota Ridge.

The company describes the guest experience at EchoPark as one meant to “build long-term relationships with guests by bringing transparency, ease and speed to all of their retail automotive needs.”