Sonic Automotive hosted its quarterly conference call Tuesday morning for the first quarter of 2015, outlining a company record first quarter from the angle of several metrics, including record first quarter pre-owned units sold (28,135) from continuing operations as well as a record first quarter pre-owned gross profit of $40.8 million.

The first quarter of 2015 also marked the first complete quarter of operations for the company’s Denver-area EchoPark stores, which retailed 660 units in Q1. Nearly 300 of those units were sold in March following what the company’s executive vice president of operations Jeff Dyke described as less than favorable weather experienced in the area.

The company plans to open its fourth Denver-area neighborhood store in Dakota Ridge in the fourth quarter of this year to continue its wheel-and-spoke strategy of opening its EchoPark stores in the Denver market area. Dyke also mentioned that it will have two more Denver-area locations opening in the second quarter of 2016.

The second market for EchoPark, which is currently being referred to as EchoPark 2, will hopefully be open by late summer 2016, according to Dyke, but the location of the market has not yet been announced.

When asked what Sonic’s level of commitment is to EchoPark and how invested the company is in its success, Dyke responded: “We’re not experimenting.”

“We don’t feel like we had any barriers of entry into this,” Dyke continued. “We feel like there’s one major player with 45 million pre-owned cars being sold a year and this is something that we’ve been working on for the last seven years. Like (Sonic president) Scott Smith said earlier, this is no experiment.

“We’ve got our second market picked out. We even have our third market picked out,” Dyke said. “We’re in, we’re rolling forward, and we’re meeting and or beating our expectations. Something drastic would have to happen for us to pull back on that.”