The website of the multi-platform brand ran by TIME’s content and creative collective The Foundry — TheDrive.com — has added a new research and shopping page named SHOP, which instantly gives users access to the latest new and used-car data and connects prospective buyers with nearby dealers.

Currently, the new digital innovation integrated across The Drive’s network can offer car buyers data and online pricing for more than 300 makes and models.

“This initiative starts with the user’s needs at the core. With this new car research platform, users can start by reading feature articles about cars and car culture, then go from imagining themselves behind the wheel straight to pricing models and connecting with dealers,” Eric Goeres, general manager of The Drive, said in a news release.

“It’s car enthusiast catnip — doubly so for those in-market.”

On SHOP, not only can users find detailed information regarding vehicles’ make, model and trim, they can also both browse inventories and manage any of pricing and quote requests, according to TIME.

The newly integrated platform was built in collaboration with automotive digital media company Detroit Trading.

“We worked closely with management and brand leadership from Time Inc. and The Drive to develop an industry-leading automotive portal for its audience,” said Pete Bonner, co-Founder and executive vice president of Detroit Trading.

“We feel this new online resource, combined with real-time phone support from our Detroit-based segment specialists, will make the process of shopping for a new vehicle responsive, informative and, most importantly, fun! We work on a lot of cutting-edge projects at Detroit Trading, but we’re especially thrilled to be part of the exciting things happening at TIME and The Drive.”

TIME said The Drive users have access to an average of 4.5 million units of used vehicle inventory and one-click connections to an online dealer network spanning all 50 U.S. states.

“The deal comes at a time when the American auto industry just posted a record year in sales and is increasingly technology driven, with consumers doing more research online than ever,” TIME said. “The Drive pursues a younger, more mobile, more affluent audience with its broad scope of “new enthusiast” editorial coverage—an expansion of traditional horsepower, reviews and wrenching automotive journalism that includes future tech, policy, aviation, infrastructure, design, gear, military and entertainment and celebrity coverage.”

The Foundry launched The Drive in 2015, it publishes a wide range of editorial content to a mobile audience of young, tech-forward auto buffs, according to TIME.

The Drive YouTube channel has almost 2 million subscribers and its videos average 5 million views each month.