GrooveCar added three new features to its vehicle-buying platform for credit unions; enhancements the company says are designed to continue to support the platform’s mission of boosting credit union engagement and lead generation.

The highly responsive design has made the additional new features easy to use for the multi-device user. These new features include:

—Market value pricing: A tool that can let members know what other consumers are paying for similar pre-owned vehicles in the area that they are researching.

—Finance calculator: A solution that now has the option for credit unions to include their life and disability insurance and GAP products within the monthly payment, allowing the member to find the loan payment they are most comfortable with while helping credit unions capture more revenue.

—Cloud storage: A platform for credit unions to access reports through their password-protected log-in area and use the extensive and most recent marketing materials designed specifically for them. This process can allow them to unlock the marketing potential of engaging members at any time without taking any resources (money and staff) away from the credit union.

“Our engineers have been busy, and we are excited to roll out several new features that will enhance the user experience while benefiting the credit union in terms of member engagement and loan activity,” said Robert O’Hara, vice president of strategic alliance at GrooveCar.

O’Hara continued that innovation in website design has provided new auto buying tools that deliver the best way for credit unions to reach members during the vehicle buying cycle. Websites require different features needed to deliver success; the GrooveCar platform continues to introduce next-generation technology to support the credit union's sales and marketing strategy.

“Designed with a wide-screen display supporting the multi-device user, we live in a world where sites are being visited by a variety of different devices, on-the-go, and at any given time, a website must be responsive to every changing need,” O’Hara said.

“We never want a member to visit the website and not find what they are looking for, on all devices. If this happens, there's a good chance you will lose them. Our features are compatible to optimize the experience across all platforms," O'Hara added.

“Meeting the needs of members, along with access to cloud-based messaging to deploy marketing strategies on the fly, is the ultimate in responsive digital marketing."

GrooveCar offered a way to learn more about how to use and promote the auto buying platform in a new training video that is available in the window at the top of this page or by following this link.