Customers looking to finance or refinance their vehicles through Ally’s newly launched auto finance marketplace, Clearlane, will soon be able to complete financing online through a new digital signing capability.

Built on top of its digital transaction management platform, officials highlighted the SmartSign technology from eOriginal will be incorporated into the Clearlane platform in July and will allow customers to sign and submit their financing documents online or via mobile devices, facilitating a more efficient transaction.

“A digital signing capability is a strong addition to Clearlane that will add efficiencies and time savings for both our customers and our network of lenders,” said Tim Russi, president of auto finance at Ally.

“Being able to sign and submit financing documents online will help alleviate stress and increase customer satisfaction, especially with millennial customers, a large consumer demographic in the automotive market,” Russi continued.

Russi went on to mention the ability to sign and manage documents digitally is expected to bring additional speed and convenience to Clearlane's auto finance and refinance process by eliminating the need to print, sign and scan documents to complete transactions.

Ally contends that the capability puts Clearlane on the leading edge of the digital signing trend, as Forrester Research estimates that eSignature transaction volume will exceed 700 million by 2017.

"Taking paper out of the vehicle buying process improves the customer experience, reduces dealer overhead costs and expedites funding cycles,” eOriginal president Stephen Bisbee said. “We are excited to work with Ally to integrate our platform into Clearlane’s lending marketplace, and help to ensure accurate, fast and secure transactions on the site, which all contribute to a great user experience.”

Ally launched the Clearlane marketplace in April, connecting consumers with more than a dozen finance providers to help finance or refinance their vehicles. For more information about Clearlane, visit www.clearlane.com.