IRVINE, Calif. -

Autobytel now has a solution site officials insist is an easy-to-use car payment conversion tool for dealer websites that’s powered by DriveItNow.

Autobytel’s Payment Pro can provide online shoppers with instant and customized monthly payment options based on individual credit and inventory eligibility, while delivering pre-qualified leads direct to dealers.

Officials explained how Payment Pro is designed to work:

1. When consumers visit a dealer's desktop or mobile website and click on the Payment Pro button, they're provided with real-time payment information for any of the vehicles in the dealer's inventory.

2. Once shoppers complete the general information form — no Social Security information or birth date is required — the Payment Pro system determines credit eligibility and then instantly displays customized monthly car payment options based on the customer's specific criteria.

3. Payment Pro then delivers the customer's credit eligibility and desired payment information in the form of a first-party lead direct to the dealer.

“When consumers are given upfront information to determine what they can afford on a monthly basis, dealers can be more flexible with pricing and negotiation,” said Phil DuPree, president of dealer services for Autobytel.

“Customers are immediately engaged, haggling decreases and time wasted on showing consumers cars they can't afford is avoided,” DuPree continued. “Payment Pro makes car buying easier for consumers while delivering pre-qualified leads straight from a dealer's website to his showroom.”

DuPree mentioned Payment Pro can offer dealers a variety of additional benefits, including higher quality customer prospects and conversion rates, and the ability for dealers to set their own prices and financing terms instead of engaging in competitive pricing wars that can drive down profit margins.

“The great part about Payment Pro is that it complements the Autobytel mobile website products we offer dealers, and can be easily integrated into a dealer's mobile strategy,” DuPree said.

The technology behind Payment Pro is powered by DriveItNow.

“The team at Autobytel invented online car buying and selling so they understand, more than anyone, the necessary ingredients for successful online automotive sales,” DriveItNow president Tarry Shebesta said.

“Giving dealers the ability to quote customized car payment options upfront saves time, enhances engagement, and increases conversions,” Shebesta continued. “The end result is Autobytel's ability to deliver real-time, pre-qualified leads to dealers straight from their very own websites."

Payment Pro is available immediately for dealer desktop and mobile sites. To learn more, visit http://www.paymentprodemo.com, or contact an Autobytel sales representative at (866) 589-5498.