AUSTIN, Texas -

F&I program provider RoadVantage recently announced industry veteran Aaron Riddle joined its sales team as a regional vice president.

Riddle comes to RoadVantage with more than 25 years of experience in F&I, most recently with Ally Financial where he served as an area growth leader. Riddle’s background includes experience with F&I finance companies, products, trainers and providers, including several years with Safe-Guard Products as well as PermaPlate.

“Aaron’s career spans multiple sides of the F&I equation, giving him in-depth experience, established relationships and a unique perspective,” RoadVantage chief executive officer Garret Lacour said. “Aaron will be a strong asset as we continue to grow our presence nationwide.”

Riddle began his career on the finance-company side of F&I before moving to aftermarket products and providers, where he had a proven track record of income development with large accounts such as AutoNation, DCH/Lithia and Sonic Automotive. At RoadVantage, he will be covering the northern segment of the West Coast.

“I’ve been watching RoadVantage and was immediately drawn to this opportunity,” Riddle said. “Their innovative approach to F&I, including initiatives like their free consumer videos and how they handle claims — there’s a reason RoadVantage is growing so rapidly, and I’m excited to be part of a company that is leading the pack.”

Riddle is a certified member of the Association of Finance and Insurance Professionals.