ATLANTA and DAYTON, Ohio -

Earlier this week, dealership software, services, and forms provider Reynolds and Reynolds and payment solutions provider Global Payments announced an agreement to offer point-of-sale, electronic payment solutions for dealerships.

As part of the agreement between the two companies, Reynolds will add Global Payments’ payments technology across Reynolds dealership management system (DMS) platforms and software solutions to deliver secure, cost-effective, and efficient electronic payment solutions in-store, online, and on mobile devices.

“Consumers today expect their experience with the dealership to mirror their experiences with other retailers,” Reynolds president Ron Lamb said. “That expectation applies whether the consumer is browsing the dealer’s website or paying for service at the dealership.

“To meet those expectations, dealers are looking for the tools that support a familiar shopping experience for consumers,” Lamb continued. “Certainly, one of those tools is secure, efficient payment processing with the dealership.”

Lamb noted that adding payment technology will also deliver a number of productivity benefits for dealership personnel, in addition to the consumer benefits.

“This partnership demonstrates the strength of Global Payments’ distribution, combined with a differentiated service offering,” said Eddie Myers, president of Global Payments’ integrated solutions division.

“Our ability to provide a breadth of integrated payment processing products and services is ideally suited to meet the needs of automotive dealerships, especially when combined with the strength of Reynolds’ other technology offerings,” Myers went on to say. “We continue to expand our technology channel across different vertical markets and segments.”

Lamb also elaborated about why Reynolds chose to align with Global Payments.

“As we looked for payment processing solution partners, we looked for companies that shared our vision for the consumer experience, security, and advanced technology. We found this in Global Payments, as well as a company with deep experience in their industry,” Lamb said.

“Adding this technology is one more step for Reynolds in helping dealers improve how their businesses operate and how they deliver a true retail experience to their customers,” he added.