WASHINGTON, D.C. -

InilexGPS is leveraging a new relationship with the National Cooperative Business Association CLUSA International (NCBA CLUSA) — a trade association for cooperative businesses in the United States and an international development organization — in an effort to gain more traction for use of its GPS devices, especially by credit unions.

As an NCBA CLUSA associate member and silver-level business sponsor, InilexGPS will deliver a series of workshops and discussions to help educate members on the value of GPS technology for auto financing as well as fleet management.  

InilexGPS senior director Michelle Jackson made a point to reiterate how the devices could be beneficial to credit unions that might be buying deeper down the credit spectrum while still mitigating risk.

“Credit unions require affordable and flexible ways to secure their assets, which makes GPS technologies particularly valuable for this segment of lenders,” Jackson said.

“We recognize that credit unions aren’t in the technology business, they’re in the finance business, so we keep the technology part simple and straightforward, allowing them to focus on serving their members, not on their recovery operations,” she went on to say.

Pat Sterner, chief operating officer of NCBA CLUSA’s domestic operations, welcomed InilexGPS as an associate member and its newest business sponsor.

“Our goal is to provide all of our members with more ways to take advantage of leading-edge technology that make their businesses more efficient and effective, without significantly impacting their expenses,” Sterner said.

“Helping find unique solutions like GPS technology is one of the benefits NCBA CLUSA offers its members,” Sterner added.