GRAPEVINE, Texas -

Loan origination software company defi SOLUTIONS announced this week the appointment of a new vice president of sales.

Brice Beard brings over 15 years of auto finance experience with him to take on the responsibilities of the new position, one of which will be to help the launch of ESSENTIAL, the company’s new pre-configured LOS service designed for small lenders.

“Brice’s knowledge and experience in lending coupled with his extensive sales and bureau experience will bring tremendous value to our customers,” Stephanie Alsbrooks, defi SOLUTIONS’ chief executive officer and founder, said. “He has a strong understanding of how data and technology can be best leveraged to serve our lenders.”

Beard moves into the position after most recently working with automotive national accounts and sales with TransUnion. He also spent time in sales and business development at World Omni and CitiFinancial Auto. Beard was also previously the assistant vice president of direct lending operations at both AmeriCredit Financial Services and Texas Bank.