PHOENIX -

OnlineBKmanager.com released findings of a study comparing the company’s exclusive daily lead program to its weekly program.

The marketing provider’s study indicated the automotive bankruptcy market is consistent throughout the United States. The company noted dealers in small, medium and large markets are all experiencing a noticeable increase in sales when marketing to consumers who are either currently in a bankruptcy or recently discharged. 

In February, OnlineBKmanager.com released programming upgrades that included the deliverability of cleansed bankruptcy leads to franchised dealers on a daily basis, a program dubbed, “Yesterday’s BKs Today.”

The six-month long study consisted of more than 135,000 filed and discharged Chapter 7 and Chapter 13 bankruptcy records within 20 U.S. markets.  The findings show an average increase in response rate of 76 percent for dealers that utilize the company’s daily leads program. 

“When we came out with our daily leads program back in February, we knew the unprecedented speed and accuracy had to increase response rates,” said Robert Davies, president at OnlineBKmanager.com.  “However, even we were amazed to learn our Daily dealers are receiving nearly double the calls and walk-ins over our weekly dealers.

“It is exciting to see response rates and overall sales increase in all markets across the country,” Davies continued.  “Whether your dealership is in a small market or the largest in the country, OnlineBKmanager.com has a program to fit your bankruptcy marketing needs.” 

Dealers can call OnlineBKmanager.com at (888) 739-1468 today to learn more.