BOCA RATON, Fla. -

Gubagoo, a provider of behavioral engagement and scoring technologies for automotive websites, recently rolled out what the company thinks is an enhancement that can offer complete and seamless integration with Facebook Messenger.

Gubagoo’s Facebook Messenger Integration is available immediately to dealerships using Gubagoo solutions.

“Today, consumers spend an average of 50 minutes a day using Facebook platforms, including Facebook messenger — that is 1/16th of their waking time,” Gubagoo chief executive officer Brad Title said.

“At Gubagoo, we are relentlessly focused on helping auto dealers connect and engage more effectively, in real-time, with their customers — and Facebook Messenger is, increasingly, where consumers are making their connections,” Title continued.

“With this new integration, customers can chat with dealerships like they chat with their friends: better engagement equals better customer service equals increased sales conversion,” he went on to say.

The new integration with Facebook Messenger can give customers another channel through which they can directly communicate with dealerships using Gubagoo’s 24/7 fully-managed, messaging capabilities.

Gubagoo’s customers can push inventory and offers directly though Facebook Messenger and, because it integrates with Gubagoo’s mobile app, dealerships will have real-time access to conversations taking place between customers and Gubagoo chat operators.

Dealerships using Gubagoo can now do the following through Facebook Messenger:

• Send Inventory

• Push video

• Publish offers

• Book service appointments

• Take calls

Gubagoo is one of the fastest growing and most effective chat and website engagement providers for automotive dealerships.

Gubagoo can track and score more than 22 million vehicle buyers every month through its B.E.A.S.T. scoring technology that generates more than 125,000 leads to dealerships every month. The company’s online selling tools — which can increase efficiency, control and conversion as well as improve the consumer experience at the dealership — include ChatSmart, TalkSmart and the recently launched and integrated RESQ platform for web and phone.

RESQ also can enable dealerships to monitor chat conversations in real time. Gubagoo highlighted some RESQ Beta site customers have experienced up to a 300-percent increase in lead-to-sales conversions in their dealership.