Auto/Mate Dealership Systems announced today that it has fully integrated its DMS with Oplogic's web-based CRM solution for auto dealers, Dealer Operator.
Via real-time data exchanges between the two systems, dealers accessing both Auto/Mate's and Oplogic's solutions can benefit from increased sales opportunities and operations intelligence, Auto/Mate said.
"Oplogic offers a comprehensive product suite to manage leads and customer contacts to increase sales; including CRM, desking, equity mining, call tracking, ILM, compliance and direct marketing," Auto/Mate president and chief executive officer Mike Esposito said in a news release.
Additionally, Auto/Mate designed its Open/Mate program using open standards to provide third-party vendors an affordable integration experience, the company said.
"We're happy our customers have choices when it comes to dealership management system (DMS) providers," Oplogic president John Parent added. "Auto/Mate's DMS is one of the best choices for software and support, and their integration program is relatively inexpensive, so we can pass those cost savings and efficiencies directly to our dealership clients."
Auto/Mate currently serves 1,350 dealerships, including large auto groups and single-store franchises.