ATLANTA and OVERLAND PARK, Kan. -

After acquiring VinSolutions this past June, AutoTrader.com highlighted a number of plans for its subsidiary earlier this week.

As the two businesses collaborate, AutoTrader.com is focusing on initiatives that will “maximize the dealer’s experience with VinSolutions,” such as adding more staff and developing deeper product integration between the two businesses.

Further explaining the company’s goals, AutoTrader.com officials also said, “A big priority is to help VinSolutions scale its operations and add staff to improve VinSolutions’ products and services.”

AutoTrader.com president and chief executive officer Chip Perry spoke on the recent news, as well, noting, "As we announced during the acquisition, VinSolutions is a strong complement to our existing group of dealer software companies, and a priority for us is to ensure the scalability of VinSolutions software and customer support to create an even more powerful suite of Internet marketing and sales related software solutions for dealers.

"These steps that we’re taking to maximize our investment in VinSolutions are only the beginning. We’re really excited to see what the future holds for the VinSolutions product suite, backed by the strength of AutoTrader.com,” he continued.

The company also provided a specific list of initiatives it will be helping VinSolutions with in the coming months:

—Adding more IT staff to accelerate product innovation and development.

—Adding IT hardware to ensure stability, application speed, security, redundancy and scalability.

—Adding resources to the service & support team to improve dealers’ support experience.

—Allowing VinSolutions to access data from both AutoTrader.com and KBB to improve product innovation and features.

—Developing deeper product integration between VinSolutions and vAuto.

—Exploring cross-selling opportunities for those AutoTrader.com customers that would benefit most from the VinSolutions suite of products.

Commenting on the companies’ collaborative efforts, Mike Dullea, CEO of VinSolutions.com, said,  "The partnership with AutoTrader.com couldn’t be stronger.

"Our team continues to be very excited to work with AutoTrader.com because we are both passionate about helping dealers use the Internet and innovative technology to grow their business. Together we will strive to constantly improve how we serve our dealers and how we help them attract, serve and retain their customers,” he said.

Highlighting other recent news from another business AutoTrader recently acquired, the company announced Wednesday that it has brought its Trade-In Marketplace tool to subsidiary Kbb.com.

The Trade-In Marketplace is a tool that gives shoppers a guaranteed price for their trade-in, an amount  of money shoppers can eventually use toward buying a vehicle or simply take home in a check.

For more information, see the Auto Remarketing story here.