Along with soft launching a new way for consumers to sell their vehicles so that the units might end up in the auction lanes, online vehicle marketplace operator Beepi hired David Faugno as its chief financial officer on Tuesday.

While the company has been in operations for just over two years, Faugno is its first CFO.

“Beepi’s organic growth and diversification in services has ushered in the need for expanding our leadership team,” said Ale Resnik, chief executive officer and co-founder of Beepi.

“With his track record of success in guiding financial strategy and operations in both the public and private markets, David is well-positioned to lead Beepi through the next chapter as the automotive industry evolves and Beepi continues its exceptional growth,” Resnik continued.

Another path Beepi hopes to develop is through what it’s calling Beepi Blue.

Launched earlier this month, the company explained Beepi Blue is a new service aimed at making it easier to sell a used vehicle online or via mobile phone. With Beepi Blue, Beepi will make an offer on all vehicles, even ones that don't meet Beepi's stringent requirements or don't pass the 240-point inspection, and sell them at a wholesale auction.

The launch of Beepi Blue comes a couple of months after the company expanded its delivery service nationwide in July. Beepi highlighted that it saw strong website traffic and inquiries from consumers located in non-Beepi markets. Now, people can buy a used vehicle from anywhere in the continental U.S. except North Dakota and Montana and get it delivered right to their driveway with a 10-day money-back guarantee.

And brought on board to enhance those developments is Faugno. He joins Beepi from Barracuda Networks, where he led as CFO for a decade.

Barracuda scaled immensely under his leadership; Faugno joined when it employed fewer than 100 people and grew to more than 1,500 during his tenure. He led the acquisitions of more than a dozen companies, took the company public in 2013 and led the finance organization for the public company for more than two years.

Faugno was recognized as Silicon Valley Business Journal CFO of the Year in 2013.