CHICAGO -

Cars.com has a new chief marketing officer. The company has announced that former AMD and Dell executive Colette LaForce has been named to the position and is beginning her tenure immediately.

Her duties as CMO at Cars.com include heading up brand marketing, advertising, pricing and analytics, communications, and creative services and events for Cars.com.

LaForce is based out of the Cars.com headquarters in Chicago and reports directly to Cars.com chief executive officer and president Alex Vetter.

Her most recent position was as CMO of AMD, a semiconductor provider in the digital gaming space. Before that, she held various marketing and product roles at Dell, including her post as CMO at Dell Services.

LaForce’s experience also includes nearly a decade launching startups in Silicon Valley in addition to leading Rackable Systems, which is now called SGI, to an IPO. Her career started as a software programmer at Accenture, and her experience also includes the venture capital arena.

“I am pleased to welcome Colette to the Cars.com family. She is a Silicon Valley veteran and nationally renowned CMO with more than 20 years of experience in the technology sector who will help take Cars.com to the next level,” said Vetter. “She has earned a reputation as a change agent who succeeds at driving results and consistency from her teams, and I believe she can further accelerate Cars.com’s growth as part of TEGNA.”

LaForce added: “I’m thrilled to be joining such a dynamic, growing business and one of the industry’s most beloved and trusted brands. The opportunity to help Cars.com deliver outstanding business performance through marketing innovation and best-in-class digital experiences for buyers, sellers and advertisers alike is very exciting to me.”