HOFFMAN ESTATES, Ill. -

CDK Global announced Monday the upcoming official launch of data integration management and syndication tool, Dealer Data Exchange.

Otherwise known as DDX, the solution will roll out in October after several months of testing with nearly 500 dealers.

DDX provides a view of the two-way exchange of data between the DMS and third parties and OEMs, giving dealers the ability to follow data movement via both certified and non-certified connection.

The base-level version of the product will be offered at no charge to CDK dealers.

CDK unveiled DDX earlier this year at the National Automobile Dealers Association Convention & Expo in San Francisco. The pilot dealers testing DDX and providing feedback have been doing so for the last four months.

Jeff Barr, CDK’s director of solutions strategy, commented on the solution’s creation.

“We believe data security is a shared responsibility, thus a partnership approach was essential in the development of DDX,” Barr said. “With input from dealers, OEMs and third parties, we’re able to truly understand the issues facing our industry and identify the most beneficial solutions.”

One benefit that may be most interesting to dealers is the ability to monitor both authorized an unauthorized data flow.

“It’s a step in the right direction,” said Amanda Bates, the director of business systems with Park Place in Dallas. “With DDX, we can see who is accessing our data, and we can make better decisions about who we want to share our data with going forward.”

For more information about DDX, visit the solution’s website.