ATLANTA -

VinSolutions will be the primary CRM solution for Cox Automotive, the company announced this morning. With this decision, current Dealertrack CRM clients will transition to the VinSolutions CRM tool, a process that begins immediately.

Cox Automotive anticipates the migration will be finished within the next two years. The company emphasized in its news release that during the transition, “all Dealertrack CRM clients will be fully supported under the terms of their existing contracts.”

Dealertrack chief executive officer and Cox Automotive Software Group head Mark O’Neil said: “As part of the acquisition of Dealertrack, Cox Automotive became the owner of multiple CRM products between Dealertrack and VinSolutions.

“We are committed to delivering on our promise of providing exceptional client service and solutions, and therefore need to streamline the CRM products from two to one. We are confident this step will better position us to deliver intentional integrations that are scalable and easy to manage, and benefit our dealer clients in the near- and long-term,” he added.

VinSolutions vice president and general manager Lori Wittman said: “We look forward to bringing Dealertrack CRM clients onto the VinSolutions CRM platform and ensuring they have a seamless transition experience.

“There are several admirable features of the Dealertrack CRM product that we look forward to leveraging in our single CRM solution going forward. With this decision, we believe our clients — existing and future ones — will be best positioned to grow their businesses more profitably and efficiently, and take full advantage of the integrated set of solutions within Cox Automotive,” she added.