WALTHAM, Mass. -

DealerRater announced the expansion of its leadership team with the addition of two new vice presidents. The executive team welcomes Bobby Gaudreau and Jeff Provost, both with a wealth of prior knowledge with related organizations, into the positions of vice president of sales and marketing and vice president of customer service, respectively.

Both additions will report directly to Gary Tucker, DealerRater’s chief executive officer.

“Bobby and Jeff will help the DealerRater team further establish our site as a place to build trust between dealers and car shoppers,” Tucker said. “As online reviews continue to have a greater impact on consumer purchase decisions, we’re confident that the experience and skill sets Bobby and Jeff bring to their new roles will help grow and shape our platform to meet the needs of dealers and their customers.”

Gaudreau will be in charge of the company’s sales and marketing efforts, including the expansion of the Certified Dealer client base. He will also lead the initiative to broaden consumer awareness of DealerRater’s offerings.

Provost takes on the responsibility of the company’s operations, including customer service, moderation, implementation and dealer experience, collectively supporting the company’s primary goal of building trust between car shoppers and dealers.

Both of the new VPs bring over decade of experience into their current positions. Gaudreau, with over 15 years of sales and leadership experience, with software and technology, moves to the company from Vee24, where he served as vice president of sales. Provost has more than 14 years of experience in customer-focused operational roles, for startups and enterprise organizations, joining DealerRater after serving as vice president of operations at FitLinxx.